Special Projects Lead - Category Expansion

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About the role

Can you help us fix the world's most broken supply chain? The fashion industry produces over 100 billion garments a year. 60% end up in landfill, not because people don't want these clothes, but because the supply chain for getting secondhand fashion from donation to resale is completely offline, manual and broken. Fleek is fixing this. Our mission is to make secondhand the first choice. We're building the infrastructure powering the global secondhand clothing trade, through a B2B marketplace and the AI systems digitising the supply chain behind it. Through Fleek, vintage stores, online resellers and retail buyers source graded secondhand inventory directly from wholesalers and rag houses across multiple countries. Our key enabler is FleekSort, an AI model fine-tuned on secondhand fashion that can grade, price and categorise items with just a photo. Turning what has historically been an opaque and manual trade into a structured, searchable and tradable global inventory layer. Since 2022, we've saved 9 million items from landfill while tripling in size year-on-year. We're backed by some of the world's best investors, including a16z, Y Combinator and HV Capital, alongside world-class angels who helped build Depop, Shopify, and Postmates. Today, we serve thousands of resellers and retailers across the UK, Europe and the US. With the secondhand fashion market projected to reach $350B by 2027, Fleek is building the AI-native operational and financial backbone for secondhand commerce globally. We're looking for people who want to build something that matters and move fast doing it. Sounds good? Keep reading. About the Role We're hiring a Special Projects Lead to take Fleek's new category bets from thesis to proven economics. Each is a new business line that could add £5M+ in GMV, opening a new supply category or a new sourcing geography for the marketplace. Here's what makes these bets unusually winnable. Fleek already owns the demand. Most of the live bets sell to buyers who transact on Fleek today, so they're a supply-first test rather than a two-sided cold start. Your job on a new bet is to find and onboard the supply, sell it into demand that already exists and read the economics fast. Every bet runs through the same gates. If a bet misses its gates, you kill it with evidence and move to the next one. If it works and you're running it well, you don't have to hand it off. You scale into owning the category, with supply, acquisition and ops building out under you. Think of this seat as a venture builder inside Fleek. One thing this is not. We're not building a sales team or a sales culture, and this is not an AE or account manager role with a new title. You'll work directly with the founders and our commercial lead, close to the centre of the company. What You'll Do • Run bets through the gates: take each bet from market research to first suppliers to first GMV to a feasible-or-not call, with win metrics and kill metrics defined before you start. • Go where the supply is: get on planes. You'll visit suppliers, graders and rag houses in the markets your bets open up, because this trade is built face to face and the best stock never gets listed anywhere. • Sell supply into live demand: onboard brands, brokers, graders and wholesalers, then get Fleek's existing buyers transacting on the new inventory. The sell is fast, informal and relationship-led, over WhatsApp and Instagram as often as in a boardroom. • Make the kill calls: hold a clear view of unit economics and the competitive landscape on every bet. Double down or cut on evidence, not attachment. • Be the ops function, for now: work out importer-of-record structures, duties, freight cost and last mile for each new flow. • Ride the AI infrastructure: our acquisition team has

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