VML & Ogilvy | Senior Social Strategist (WPP Content Studio), Japan

Start free →

Or apply yourself on the official page →

About the role

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. The Role You are a hands-on strategist who can turn a brand problem into social work people would choose to spend time with. You find the audience behavior that matters, give social a clear job and build a plan the team can make. You own strategy workstreams across client brands, from always-on content to campaigns and creator work. You work with the Social Strategy Lead and with creative, account, media, production and analytics teams. You lead client conversations on your assignments and help junior strategists improve through direct feedback. You know the platforms from the inside, but you can also zoom out to the brand idea and the wider customer journey. You understand how organic content and paid social move people from discovery to action, and can explain why a plan should perform. What You Will Lead Social Strategy and Planning • Turn business and brand briefs into audience insight, a clear social role and useful creative briefs. • Build always- on and campaign plans with distinct jobs for channels such as Instagram (Meta) , TikTok, X, LINE and YouTube, where relevant. • Give organic, paid, owned and earned work distinct roles across the funnel, with creators and communities where they serve the idea. • Stay involved from strategy through content planning and production so the idea survives execution. Performance, Data, and AI • Use social listening, platform data and client research to find opportunities and test assumptions. • Lead paid social planning for your assignments: objectives , audiences, placements, budget split , creative variants and test design. • Work with media and analytics teams to read performance, improve creative and targeting, and make clear recommendations on spend. • Set KPIs for each stage of the funnel, with a baseline and a learning goal. Know when reach, engagement, traffic, conversion or cost per result matters. • Build agentic workflows with AI and WPP.open that turn client briefs, audience signals and performance data into strategic choices, then carry those choices into creative briefs, channel plans, content guidance and next tests, with human review. Content and Channels • Partner with creatives to shape platform-native ideas, hooks and formats that work in feeds and paid placements. • Write channel guidance and examples that make the strategy useful to creators and production teams. • Apply a current understanding of Japanese audience behavior and platform conventions. • Define the role of creators and influencers in the plan and how their contribution will be judged. Client Leadership and Teamwork • Lead the strategy and paid social planning workstream for assigned projects, present your thinking and handle client feedback clearly. • Work with account, creative, media, creator and analytics partners to make one coherent plan. • Mentor junior strategists through briefs, reviews and specific feedback on their work. • Keep decisions, deadli

View the official posting →