Jobs / Vietnam / Astrazeneca Pharmaceuticals Lp
(Senior) Brand Manager, Hematology - HCM
Astrazeneca Pharmaceuticals Lp · 🌍 Vietnam - Ho Chi Minh City
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About the role
(Senior) Brand Manager, Hematology - HCM The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you! About AstraZeneca and AstraZeneca Vietnam AstraZeneca AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca. AstraZeneca Vietnam As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities. Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2026) with various other industry awards from BritCham, EuroCham, and government agencies. What you’ll do Purpose of the role (Concise summary of main purpose of job) • Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes. • Building and management P&L of brands/therapeutic area aligned with company objectives. Typical Accountabilities • Deploy strategies to achieve [TA name] objectives and outcomes ( business’s performance, P&L, new launch excellence…). • Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals. • Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, new market assessment…) • Manage and work with external vendors to create personalized marketing campaigns through Omni-channels. • Analyse market research, data sources, customer and market insights to have quick decision in the strategies and execution to adapt the VUCA situation. • Effectively manage KOLs : engage and leverage KOLs insight and support for brand strategies • Develop brand digital strategies and execution plan of digital brand campaigns, programs based on the customer’s need to achieve the brand objectives • Optimize digital resources and capabilities to maximize customer engagement especially through Omnichannel solution • Effectively manage project scope, budgets, timelines, and deliverables for assigned projects. • Deliver other task/ cross-functional projects assigned by the company. • Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices. • Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies. Marketing strategy : 1. BRAND STRATEG