Jobs / Malaysia / Abbott Laboratories
Senior Trade Marketing Manager
Abbott Laboratories · 🌍 Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
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About the role
JOB DESCRIPTION: Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: • Career development with an international company where you can grow the career you dream of. • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity As the Senior Trade Marketing Manager , we are seeking a highly motivated and result-driven Senior Trade Marketing Manager responsible for developing and executing trade marketing strategies to drive sales, market share & channel development. This role involves close collaboration with the brand and sales team to optimize sales, market share, trade plans & promotion efficiency, channel development and retailer partnership. The role requires strong analytical skills to identify growth opportunities as well as driving customer and consumer experiences across multiple channels and touchpoints. What You’ll Do Strategic Planning & Execution • Trade Marketing Strategy: Develop trade marketing strategies and drive trade execution excellence to achieve targeted sales, market share and commercial objectives. • Category & Channel Development: Lead category-channel strategy to drive growth & profitability. • Promotion & Pricing: Drive effective promotion and pricing strategies. • Display & POSM: Maximize visibility by driving brand awareness through effective distribution, merchandising & displays. Ensure execution as per brand guidelines. Market Analysis & Insights • Competitor Analysis: Monitor competitor activities and strategies to derive action-based insights. • Market Share Analysis: Analyze brand-channel performance to identify growth opportunities. • Shopper Insights: Analyze shopper preferences and behaviors to refine trade strategies. Collaboration & Communication • Internal Team: Work closely with brand, sales team and multiple commercial functions to align trade marketing strategies and plans. • External Team: Build strong relationship and business plans with customers to ensure alignment and deliverables. Performance Monitoring and Reporting • KPI Tracking: Monitor & review trade marketing activities and performance metrics monthly. • Campaign & Performance Review: Lead post campaign reviews to refine strategies & improve future performance. Budget Management • Budget & Promotion Spend: Manage, monitor & track full year trade marketing budget to ensure on track monthly. • ROI Review: Optimize budget efficiency & productivity through monthly review. Position Accountability/Scope • Devise brand-channel strategies and build strategic channel growth plans. • Drive effective promotion & pricing strategies. • Drive & execute trade plans with excellence. • Maximize visibility at trade with effective distribution, displays & POS. • Build strong partnership and business plans with customers to deliver commercial targets. • Lead chann