Jobs / United States / Adobe INC
Principal Product Marketing Manager, Firefly
Adobe INC · 🇺🇸 4 Locations
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 1,036 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 221 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Adobe INC paid sponsored hires in similar roles31 certified filings for “Product Manager” (Market Research Analysts and Marketing Specialists) in CA: $107k–$185k, median $146k. Most were filed at wage level II (43%) — 2 lottery entries, ≈31% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
Or apply yourself on the official page →
Sponsor Radar — Adobe INC
The US Department of Labor certified 1,036 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 221 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Adobe INC →
About the role
The opportunity Adobe Firefly is Adobe’s AI-first creative studio, and this role sits at the center of it. As a Principal Product Marketing Manager for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption. You'll build and lead a small team of PMMs and own strategy and execution in equal measure, working across product, marketing, and go-to-market teams to connect Firefly's capabilities to the moments that matter most for creative pros. What you'll do • Own positioning, messaging, and value propositions for Firefly with creative professional segments — translating complex AI capabilities into clear, compelling customer value • Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users, including integration with existing workflows and AI-native evolution of Creative Cloud desktop apps • Own marketing strategy for Firefly for creative professionals — from awareness and discovery through usage and retention — in close partnership with channel owners and cross-functional marketing teams • Own and orchestrate unified launch plans; write creative briefs and maintain a critical eye on channel execution across social, Adobe.com, email, and paid • Develop and own post-launch optimization strategies informed by usage data — identifying where customers are in their Firefly journey and what interventions accelerate adoption • Contribute to the PMM perspective on Firefly's business performance, connecting marketing strategy to adoption and engagement outcomes • Partner with cross-functional teams to ensure messaging is coherent end to end, across broad product surface area and strategic partnerships • Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value • Influence the roadmap using customer insight and market analysis — champion the customer's needs within the product process What you'll need to succeed • 8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products • Passion for new technologies, creative products, and the creative industry, with deep knowledge of the GenAI landscape • End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization • Proven ability to develop compelling, evergreen product positioning that translates technical capability into customer value and drives engagement and adoption • Experience launching AI or technically complex products, with an ability to differentiate in a fast-evolving competitive space • Strong product instincts — you engage meaningfully with roadmaps and advocate for the customer throughout the product lifecycle • Ability to toggle between high-level strategy and hands-on execution in a fast-paced, cross-functional environment • Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving • Data-driven and insight-led, with genuine customer curiosity — you dig into research and talk directly with users • Strong POV — you bring a clear perspective, push back when it matters, and operate effectively within a large and complex organization • Exceptional communication and storytelling skills, with executive presence and the ability to craft narratives that resonate across audiences • Ability to mentor and help develop more junior team members About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity