B2C Marketing Project manager - (M/W/X)
Veepee · 🌍 Paris
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Sponsor Radar — Veepee
This employer posted directly and does not match a government sponsor register.
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About the role
Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty... Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries. 📄 JOB DESCRIPTION • Within the Marketing Operations team, reporting to the Head of B2C Strategy & Projects, your main missions will be to develop impactful B2B2C campaigns and lead transversal projects delivering value across our B2C platforms • You will be responsible for multiple projects or business scopes across all countries of the Group 🎯 TASKS • B2C strategy: You own (analyze, develop the strategy & follow-up) key offer mix & daily attractivity topics across B2Cs • • Offer mix topics & Daily attractivity topics : • Ensure we have the right offer mix on our homepages (pre-openings, 7pm vs 7AM openings, Brandsplace/The Place mgmt, Clearance mgmt, how to highlight new brands on Veepee) • Ensure visitors see & find most relevant banners for them (personalization, HP merchandising strategy, tab merchandising strategy) • Ensure visibility & traffic allocation of Veepee products • Ensure creative and performing marketing support • B2C Activation & Animation Plan • Define and implement a B2C project activation plan to meet group marketing objectives, enhance Veepee’s brand positioning, and engage the member base • Collaborate with the team to deploy member engagement initiatives via internal and external communication tools, while analyzing and leveraging past performance • Conduct competitive market watch and benchmarking • Work closely with the agency on copywriting for email campaigns and configure activations using internal and external communication tools • Have both a Group and local mindset in order to propose a consistent experience on all platforms whilst also taking into account local specificities or requirements (e.g. could be developing local only campaigns where required) • Analysis and reporting of project's performance to measure their effectiveness • Record budgetary expenses related to events while ensuring their ROI • Veepee Products & Business • Analyze the performance of Veepee products/business across European platforms and propose strategic and operational action plans to boost performance and identify growth levers (visibility, communication, etc.) • Launch and support new and existing Veepee businesses and products across our European platforms • Coordinate the preparation and launch of Veepee business events and products using a B2B2C approach, adapting them by platform as needed • Provide operational support for these events and products with a concrete action plan and timeline • Track all relevant KPIs per project to optimize campaign and activity performance • Work closely with the B2C Marketing Analysts to define strategies for Veepee events/products based on performance analysis • Digital Member Experience • You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM, etc) to improve homepage & tab performances and enhance member experience • Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking, new modules) • Work on the member journey : what are objectives & strategies per entry point, how to navigate on veepee, how to improve member experience on Veepee, B2B2C inputs on the Welcome process • Share business objectives and inputs with UX and data teams to improve algorithm personalization and member experience • Help guarantee operational excellence in the member experience and contribute to developing corre