Marketing Director, CV

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About the role

Summary This role will hold full accountability for the end‑to‑end marketing strategy and execution for a new CVRM BU asset, PCSK9, covering pre‑launch through post‑launch. • Product portfolio management - ensure new product launch readiness through internal cross-functional and above market coordination and key external stake holder engagement and alignment including KOLs and business partners. Work with local/global BD to deliver externalization initiatives.  • Brand marketing- Deliver brand strategies, innovative execution plan and LCM plan (life cycle management plan) based on deep customer insights for in-line brands.  • GPPS communication and collaboration –ensure China needs are prioritized and incorporated in global marketing plans and China KOLs are prioritized in global KOL initiatives. Cascade GPPS brand campaign with appropriate localization  • China GMD interaction – Provide commercial insights and guidance to China development project teams to accelerate China portfolio development to satisfy Chinese patient unmet needs. ROLE & RESPONSIBILITIES Provide leadership and direction to staff • Create and communicate a clear vision for the division/department. • Define long and short-term objectives and get team alignment and commitment. • Strive to ensure performance and achievements. • Make decision and take accountability for actions. • Foster can-do attitudes and result oriented mindset. Demonstrates confidence and conviction. • Stimulate conceptual thinking and creativity, challenge status quo for continuous improvement. • Influence and input in company decisions. • Create an open and trusting atmosphere. Builds strategic and execution plans to achieve/maintain market leader position and deliver business targets • Lead cross functional brand team to develop brand strategy and execution plan. • Stimulates out-of-box thinking to create innovative business model. • Effectively manage investment/resource allocation and budget spent (A&P, P&L) phasing to maximize return. • Work with BISO and Sales Director to recommend incentive schemes based on brand priorities. • Ensure flawless implementation of marketing plans. • Track achievement against plan to identify and address key issues and opportunities. Builds strong relationships with key stakeholders, internal and external • Work with marketing team and other functions to identify key stakeholders. • Ensure cross-functional alignment and collaboration to achieve brand objectives. • Build and maintain professional relationship with key external stakeholders including KOLs, medical societies and business partners to gain endorsement. Builds and retains an effective marketing/customer focused team; Ensures excellent cross-functionality • Recruit, retain and motivate a diverse team of individuals. • Define clear roles & responsibilities, performance KPIs, expected behaviors for the team. • Direct, coach, support, reward and develop the team. • Conduct talent review; develop career development plan and succession plan for each team member. • Collect best practice to share with the team and regional/global colleagues. • Lead the team to prepare for successful cycle meetings, etc. Global communication and collaboration • Participate global monthly meeting and provide input to ensure global support on China specific needs. • Lead monthly global brand review to discuss performance and obtain guidance from global and other markets best practice. • Lead business planning review preparation. Ensures effective systems & processes • Ensure team members meet administrative requirements (A&P planning & reporting, Expense reports, etc.). • Adhere to company policies and procedures. • Prepare and presents monthly report on achievement of target, reason

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