Jobs / Taiwan / Abbott Laboratories
Brand Manager, Pharmacy Trade
Abbott Laboratories · 🌍 Taiwan > Taipei : Mingsheng Commercial Building
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About the role
JOB DESCRIPTION: Main Responsibilities: * Pharmacist Education Strategy • Develop pharmacist education strategy and annual plans. • Create pharmacist certification and training programs. • Partner with medical and regulatory teams to ensure compliance. • Develop pharmacy onboarding materials and establish pharmacist advocacy and recommendation programs. • Track pharmacist training completion and effectiveness. Trade Marketing and Channel Activation • Develop pharmacy channel activation calendar. • Create pharmacy-specific campaigns, support customer promotional programs and design pharmacy toolkits and activation materials to increase awareness & conversion • Build category growth programs and develop in-store engagement programs. • Identify opportunities to improve patient visibility within compliant regulatory boundaries. Strategic Pharmacy Account Support • Support Key pharmacy customers through building annual customer growth plans, joint business planning and develop customer-specific activation programs. • Analyze customer performance trends. • Identify growth opportunities by pharmacy group, geography and store format. Patient Acquisition and Conversion • Map and optimize the patient journey and identify barriers to purchase and adoption. • Develop patient education tools to improve conversion and adoption at pharmacy level. • Support first-time CGM users through patient starter programs. • Partner with pharmacy teams to improve patient counseling. • Develop programs encouraging repeat use and adherence. Pharmacy Insights and Customer Analytics • Monitor pharmacy performance trends through analyzing sales data • Segment pharmacy customers, identify growth pockets and underperforming accounts. • Monitor competitive activity, collect pharmacist and patient feedback. Sales Force Enablement • Develop selling tools and visual aids to improve pharmacy sales productivity. • Create educational materials and objection-handling guides. • Support launch readiness programs. • Train sales teams on pharmacy campaigns and track implementation effectiveness. Skills & Experience Required: * • Bachelor’s degree in business, marketing, life sciences, or other similar degrees. • 5-8 years relevant experience in trade marketing, channel marketing, customer marketing or sales force effectiveness • Healthcare, pharmaceutical, medical device, diabetes care or consumer health experience preferred • Experience working with pharmacy channel preferred • Experience developing customer activation programs • Track record of driving commercial growth through channels • Strong project management skills, including ability to manage multiple cross-functional initiatives. • Business-focused and committed to delivering clear business outcomes, customer-focused acumen, and growth mindset. • Ability to manage multiple priorities and thrive under pressure while maintaining strong attention to details. • Good communication and written skills in English. Ability to communicate effectively with different levels of stakeholders. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Sales Support & Administration DIVISION: ADC Diabetes Care LOCATION: Taiwan > Taipei : Mingsheng Commercial Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable