Senior Creative Program Manager

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About the role

About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy . AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we're proud to support more than 400,000 small businesses across the country, and we're building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy. About Design at Gusto Design at Gusto is made up of over 80 creative, collaborative people who care deeply about our mission to empower small businesses and their employees. We're a cross-functional group that is always looking for opportunities to build understanding and empathy for the people who use Gusto. We don't care much about swim lanes and though we care deeply about quality and craft, we are never precious about it. We work closely with cross-functional partners in Product, Engineering, Data, and Marketing to design, build, and ship experiences that make a real difference. We believe great design can make hard things possible, even delightful. We are building an AI-native creative organization — and we mean that seriously. We're looking for people who are already working this way: using AI to keep a growing team's systems, schedules, and stakeholders aligned, not just to move faster. This isn't a future aspiration — it's how we work now, and it's changing what creative operations looks like at Gusto and across the industry. About the Opportunity Gusto's Brand Studio is at an exciting inflection point. We’re scaling the team and building the systems to meet our growing ambition, from the brand refresh to increasingly complex, multi-channel integrated campaigns. We're looking for a Senior Creative Program Manager to be the connective tissue between Brand Studio and the cross-functional partners we build with: Marketing, PMM, R&D, and Legal. This role reports to the Manager of Creative Operations, who sets the operational roadmap and defines how the creative team interfaces with Marketing. You'll independently execute against that roadmap: unblocking projects, managing cross-functional stakeholders, and driving timelines across standard tier-1/tier-2 launches and complex, multi-channel integrated campaigns, each with its own approval checkpoint and parallel workstream. A core part of the role is helping stand up, optimize, and maintain the team's project infrastructure including the Brand Studio dashboard (an all-up project view for resourcing and capacity planning) and its task tracker, and driving consistent adoption and project management hygiene across the team and stakeholders. The Manager of Creative Operations leads the systems-level architecture; you'll help build it out and own ongoing optimization and maintenance. If you bring calm and clarity to fa

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