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Sales Manager, Content EC

Philips North America LLC · 🌍 Shanghai

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About the role

Job Title Sales Manager, Content EC Job Description 职位 抖音营销经理 负责飞利浦健康生活事业群主要产品:个护小家电-包括电动牙刷、冲牙器、剃须刀、吹风机、美容仪等。 这个岗位上,您将有机会 建立高速增长个人健康产品线在新渠道销售和市场;同时推进飞利浦数字化转型之旅,让飞利浦发展成为健康科技的全球领导者。 您的职责是: ·       负责抖音渠道的内容营销全链路规划,以内容供给、投放判断和直播转化协同为核心,对内容驱动的业务结果负责; ·       抖音平台营销策略:结合平台大促、营销活动、行业趋势及公司整体营销计划,制定内容排期与投放节奏,确保内容规划与业务目标一致; ·       内容全链路规划:统筹账号内容矩阵、自播内容、达人种草及千川投放素材的规划与生产管理,建立从内容生产、素材沉淀到投放分发的高效链路; ·       投放效果监控与策略判断:与直播间投放团队协作,跟踪素材消耗、点击率、转化率、转化成本、投资回报率及千次曝光成交金额等指标,判断投放策略与素材组合是否合理,并及时提出优化建议。本岗位侧重监控与策略判断,不负责日常账户操作; ·       素材测试与迭代:建立素材测试、复盘和迭代机制,持续提升素材生产效率、优质素材命中率及投放侧内容供给质量。 要成功应聘本职位,您应当具备以下技能和经验 ·       大学本科 ,5年以上工作经验,其中3年以上头部消费品品牌方抖音生态内容营销或投放相关经验,并有独立操盘案例; ·       深度理解抖音“内容、千川引流、直播间转化”的业务逻辑,熟悉千川投放机制,能够基于数据判断投放合理性并识别效率问题。 ·       具备从内容创意到投放放量的完整闭环经验,有优质或爆款素材操盘案例;拥有单素材高消耗案例者优先。 ·       具备扎实的内容策划和判断能力,能够主导内容方向,并理解用户留存、点击与转化背后的内容机制。 ·       数据敏感度高,熟练使用巨量云图、电商罗盘、飞瓜或蝉妈妈等数据工具,熟悉点击率、转化率、转化成本、投资回报率及千次曝光成交金额等指标;结果导向,能够适应快节奏环境并推动跨团队协作。 我们的工作方式 对于办公室岗位,每周至少四天在办公室现场办公,周五可以在家办公 关于飞利浦 飞利浦是一家健康科技公司。我们始终相信每个人都很重要,并致力于让世界各地的人们都能获得应有的优质医疗健康服务。加入我们,以有意义的工作改善更多人的生活。 https://www.careers.philips.com/global/en/personal-health

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Source: Employer career site (Workday) First seen: 2026-10-09 Last confirmed: 2026-10-09 How our data works → Report this job

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