Jobs / United States / Northrop Grumman Systems Corporation
Manager Enterprise Brand Strategy
Northrop Grumman Systems Corporation · 🇺🇸 4 Locations
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Sponsor Radar — Northrop Grumman Systems Corporation
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About the role
RELOCATION ASSISTANCE: No relocation assistance available CLEARANCE REQUIRED FOR START: No CLEARANCE TYPE: None TRAVEL: No Description At Northrop Grumman, our employees have incredible opportunities to work on revolutionary systems that impact people's lives around the world today, and for generations to come. Our pioneering and inventive spirit has enabled us to be at the forefront of many technological advancements in our nation's history - from the first flight across the Atlantic Ocean, to stealth bombers, to landing on the moon. We look for people who have bold new ideas, courage and a pioneering spirit to join forces to invent the future, and have fun along the way. Our culture thrives on intellectual curiosity, cognitive diversity and bringing your whole self to work — and we have an insatiable drive to do what others think is impossible. Our employees are not only part of history, they're making history. We are seeking a Manager of Enterprise Brand Strategy to join our Brand Strategy & Marketing team. This individual will lead the enterprise brand strategy function, shaping our company positioning, narrative, brand architecture, naming strategy, expression, and the frameworks that guide how we show up across audiences, programs, and channels. They will lead a team of brand strategists and partner across the enterprise to bring clarity and consistency to our company story, while helping teams connect business priorities to a shared strategic north star. This position is preferred to be located in Los Angeles, CA, San Diego, CA, Falls Church, VA, Linthicum, MD, or Baltimore, MD. This role reports to the Senior Manager of Enterprise Brand Strategy and Marketing. Key Responsibilities include: Enterprise Brand Strategy • Lead the development and evolution of enterprise brand strategy, including company positioning, narrative, messaging, thematic frameworks, and the broader company story – shaping how we position the company to customers, employees, prospective talent, and other priority audiences. • Translate enterprise business priorities into clear brand strategies and frameworks that guide how the company communicates across audiences, programs, and channels. • Partner with teams across the enterprise to develop and strengthen narratives, helping them articulate what matters most while ensuring their stories connect back to the broader company positioning and narrative. • Lead strategic brand workshops and working sessions, helping teams clarify positioning, articulate differentiated value, and build narratives that are clear, compelling, and connected to the enterprise story. • Lead brand architecture and naming strategy across the enterprise, including the development of naming systems, nomenclature, governance, decision criteria, guidelines and toolkits, and recommendations for new brands, products, programs, and capabilities. • Define and drive adoption of brand strategy across enterprise offerings and priority programs, balancing consistency at the company level with the needs of individual programs and audiences. • Partner closely with creative teams to translate strategy into compelling verbal and visual brand expression, including the development of strategic and creative briefs that inspire strong work. Brand Marketing & Strategic Consultation • Serve as a strategic brand partner to Enterprise Marketing & Activation, ensuring campaign strategies, creative platforms, and go-to-market approaches are grounded in enterprise positioning and strengthen the company brand. • Provide strategic counsel on priority campaigns, programs, and enterprise initiatives, helping teams define audiences, sharpen messaging, and translate business objectives into brand-building opportunities. • L