Senior Technical Consultant -Migration-Marketing Cloud
Salesforce INC · 🌍 India - Hyderabad
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About the role
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Customer Success Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. ROLE OVERVIEW The Senior Technical Consultant — Marketing Cloud Next is a hands-on delivery specialist responsible for executing the build, configuration, data migration and testing workstreams within Marketing Cloud Next migration waves. Working under the direction of the Technical Architect and Solution Architect, the STC owns specific delivery workstreams end-to-end — including Email Studio configuration, Journey Builder implementation, subscriber data migration, AMPscript and SSJS development, Data Cloud data stream configuration and automated migration validation tooling. The STC also mentors Technical Consultants on the wave team, reviewing their work and ensuring factory quality standards are upheld across all MCN deliverables. RESPONSIBILITIES ● Execute Marketing Cloud Next platform configuration — building Email Studio sending domains, IP configurations, Content Builder templates, Automation Studio programs, Journey Builder flows and subscriber data extension schemas as specified in the Technical Architect's solution design. ● Execute subscriber data migration — running the full data migration lifecycle: data profiling, transformation scripting, data extension population, suppression list loading, consent record migration and bulk data load execution using ETL tools and Salesforce Bulk API. ● Develop AMPscript and SSJS personalisation — writing dynamic content personalisation scripts for migrated email templates, recreating legacy segmentation logic, lookup functions and conditional content rules in MCN native scripting. ● Configure Salesforce Data Cloud data streams — setting up data stream ingestion from source systems, configuring DLO schemas, mapping fields to DMOs and validating data completeness per the Data Cloud Architect's design. ● Migrate and rebuild Journey Builder flows — translating legacy marketing automation workflows, drip campaigns and triggered sends into Journey Builder — recreating entry sources, decision splits, wait steps, send activities and exit criteria. ● Build migration validation and reconciliation tooling — developing Apex batch utilities, LWC dashboards and Salesforce Flow automations for subscriber count reconciliation, data extension record validation and consent flag verification. ● Execute and manage dry run cycles — coordinating migration dry runs against SIT/UAT environments, capturing reconciliation counts, logging validation failures and iterating until dry run success criteria are met. ● Configure sender authentication and deliverability — implementing SPF, DKIM and DMARC DNS records, private domain configuration, reply mail management and IP warm-up scheduling as directed by the TA. ● Develop and execute unit and system integration tests — writing test scripts for migrated journeys, data extensions and automations; executing SIT cycles; logging defects; retesting fixes against factory quality thresholds. ● Support go-live cutover execution — following the cutover runbook: