Global Disease Lead, PNH

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About the role

At Alexion, AstraZeneca Rare Disease , we are innovators, leaders, and collaborators. At the heart of everything we do is an intense desire to pursue the toughest challenges and truly change the world for people living with rare and devastating diseases.   Alexion’s Global Marketing and Market Access team (GMMA) is an integrated strategy and operations team, with the core objective to develop disease and brand commercial and access strategies, as well as global marketing materials and negotiation strategies, while working closely with markets for implementation. The team diligently monitors the performance of the business and the effectiveness of our strategies, helping to position our brands for sustained long-term access and success. Additionally, the GMMA team delivers commercial strategies for our pipeline programs and establishes commercial marketing and access strategies for new product launches. Our unique culture thrives on collaboration, authenticity, creativity, and pushing boundaries in all that we do to advance patient care.   The Global Brand Strategy Lead, Hematology is a foundation role for the success of the PNH company strategy focus on Top 7 countries .  You are accountable for leading the development and profitable management of your respective indication with full accountability for commercialization.  You have a leadership role within a matrix working model between global and local markets and across functions.  Working in complex and competitive markets, you are accountable for creating a collaborative and high-performance environment that supports the innovation required to identify and realize substantial value opportunities.     Key Responsibilities:   Brand Strategy In-Line Products :    • You are responsible for the VST, Lead of Value Subteam in which you will refine and safeguarde strategic value propositions based on market events and clinical outcomes. In collaboration with Medical and Market Access teams to develop proposals and business cases for further data generation and RWE. • You lead the DSP, Disease Strategy Plan development and roll-out. Provide input into strategic planning process (patient funnel, buying process, patient segmentation..etc). • Prioritize the key programs coming out of the DSP and lead project workstreams. Lead the planning meetings with key stakeholders. • You are accountable for ensuring CRT (Competitor response team) is led  cross-functionaly by you. • You are part of the GPT Core Team member, keeping the GPT apprised of key programs and workstreams. As well as collaborate and align with key functions and government bodies ie Regional Area Heads (US, INTL, JP), GPT, GST, Clinical, Development, Regulatory, SciComms, Training etc • You provide regular update on strategy and global performance to senior leadership, ie GCOLT.   Launch Strategy   • You are accountable for driving the Global Pre-Launch strategy and planning 12-18 months prior to launch. Provide commercial input into development programs. • Partnering with (R&D, Operations, Corporate Affairs, Finance, et al) and regional/local teams to develop relevant launch strategy. And finally work with Regional colleagues to plan the market shaping activities 12-18 months prior to launch.   Business & CommercialPerformance :   • You are responsible for develop and refine commercial strategy (positioning, messaging, buying process, patient/HCP segmentation …etc.). Partnering with Regional Commercial leads to ensure local execution of strategy. • You provide regular reports of the development and measurement of LTP global forecasts • Finally, build the Stakeholder mapping   Pipeline: • It will be required to prepare Business Cases for some assets to be assesed for the Leadership team   You will need to have:

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