Jobs / Canada / General Motors Company
Digital Transformation Manager (DTM) – Western Region
General Motors Company · 🇨🇦 Calgary, Alberta, Canada
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Sponsor Radar — General Motors Company
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About the role
Job Description Digital Transformation Manager (DTM) – Western Region Vacancy Status Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill) AI Disclosure As part of the application process, Artificial Intelligence will be used in the hiring process for this role Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Calgary office of General Motors, or the equivalent of in-person collaboration (dealer visits, events, agency meetings etc.) three days/week. The Digital Transformation Manager (DTM) – Western Region role will support, from start to finish, the effective Dealer onboarding process of a variety of digital tools and services. The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytic reporting and establish a premium online customer experience. The DTM will be located in our Western region (Calgary) location and join a team of two other DTMs covering Central region and Eastern region. DTMs will partner with the District Managers, Sales within their region, functioning as their digital subject matter expert. A critical aspect of this position is to have regular face to face dealership contacts, as such regular travel within the assigned region is required and the incumbent will utilize a company assigned vehicle. The ideal candidate is digitally savvy, has had some exposure to automotive dealer operations/retailing, is a strong relationship builder and can develop/execute a digital plan to help dealers optimize their online presence and processes. Reporting to the Dealer Digital Solution Manager, the core responsibilities of the DTM are: Closely collaborate with two primary stakeholders: 1. DDS Manager directly within the Digital Innovation team who is responsible for the Dealer Digital Solution Program for our dealer network 2. Regional Sales Team (RD, RSM, DM) to align on priorities and determine best point of interaction with dealers based on a relationship championed by the Regional Sales team * Champion onboarding processes for various digital products and services from kickoff to completion and post-launch support including but not limited to: • Working closely with Regional teams to kick off dealer interaction • Defining core onboarding team members • Guide Dealer personnel through products and vendors change or addition * Provide guidance and training to the dealer network on best practices to drive web traffic to their sites and increase sales conversion rates through effective lead actioning. * Curate and host quarterly dealer digital best practices training workshops to assist dealers in optimizing their digital showroom. * Effectively communicate and assist dealers on the importance of actioning digital leads in a timely manner to drive sales results and increase YOY key digital KPIs. * Participate in joint dealer contacts with district managers in their region. * Level 1 Support for the new products and services offered via our Dealer Digital Solution program (GMCGI, web site of choice, Digital Advertising, Digital Retail, etc). * Effectively manage dealer support related activities: intake, track, resolve or escalate dealer support cases. * Actively interact and participate with various third-party support partners. * Stay current with training activities on newly developed GM systems and services. * Communication and reporting to VSM stakeholders, field & dealers Required Skills and Experience: • 5 years of sales, marketing & technology experience (multi-discipline, field, corporate) • District Manager/field experience interfacing with automotive dealers preferred • Driven sales, service, and marketing professional that excel