Sr. Manager, GTM Marketing

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About the role

ROLE SUMMARY Brand Marketing & Standards (BM&S) is the team within Pfizer’s Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer’s key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact. The Senior Manager, GTM Marketing owns BM&S go-to-market execution across select Pfizer priority U.S. therapeutic areas, helping translate GTM strategy into coordinated marketing campaigns and branded experiences. This role partners closely with product brand marketers, Media, Digital Product Experience (DPX), other CMO cross-functional teams, and agency partners to ensure work is executed with clarity, consistency, and focus on business priorities, customer needs, and operational standards.   Reporting to the Sr Director, GTM Marketing Lead, the Senior Manager drives day-to-day execution across assigned GTM initiatives, aligning cross-functional inputs, timelines, and deliverables so TA priorities show up as coordinated, compliant, and customer-centered experiences. By executing against product-team priorities, key performance indicators, and business goals, this role helps deliver Pfizer branded experiences, campaigns, and capabilities with speed, quality, and compliance while strengthening customer experience, Pfizer brand equity, and trust. The role is based in New York, NY, with a U.S. market scope.   This is a dynamic, hands-on role leading key components of TA go-to-market plans that connect marketing, digital products, innovation, and operations to deliver clear, connected consumer experiences across paid, owned, earned, and shared channels. The role is based in New York, NY, with a U.S. market scope. ROLE RESPONSIBILITIES Campaign, Platform & Roadmap • Own the execution of the ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles • Implement the integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas • Shape positioning and messaging frameworks to ensure consistency and impact across PfizerForAll channels • Work with key members of the agency, PfizerForAll.com product and media teams to deliver seamlessly against the integrated go-to-market plan • Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem, meeting or exceeding performance benchmarks. Operational Excellence & Cross Functional Integration • Provide financial stewardship and budget management of specific campaigns/experiences, ensuring resources are allocated effectively to maximize ROI. • Manage day-to-day executional activities, including review committee, campaign execution, content development, and coordination with partners and project management • Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas • Drive cross-functional alignment with media, analytics, and creative teams to deliver high-quality outputs. • Develop, align and implement continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices for TA campaigns and experiences   BASIC QUALIFICATIONS • Bachelor’s degree required; advanced degree (MBA, Master’s) preferred. • A minimum 6+ years of experience in marketing strategy, product marketing, brand management, or go-to-market leadership. • Industry exp

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