Integrated Marketing Lead

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About the role

🚀 We’re on a mission to make money work for everyone. We’re waving goodbye to the complicated and confusing ways of traditional banking. After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts , accounts for 16-17 year olds , a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save , invest and combine their pensions with us. With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers! We’re not about selling products - we want to solve problems and change lives through Monzo ❤️ 📍London or Remote (UK) | 💰£78,000 - £128,000 + Benefits | 12 month fixed term contract The Integrated Marketing Lead will lead our marketing efforts across all channels, driving the marketing strategy and delivering campaigns that align with Monzo’s business objectives. You will also manage teams to deliver these campaigns where relevant. This is a 12 month fixed term contract. Capabilities • Cross-Functional Leadership: Ability to effectively align and guide Marketing centres of excellence (across channels, content and other areas) to drive campaigns for your Collective that are cohesive and impactful • Strategic Thinking & Vision: Capacity to develop a comprehensive and scalable marketing strategy that drives outcomes for the Wealth business while balancing the overall capacity of Marketing CoEs. • Commercial Acumen in Marketing: Strong understanding of budget management and resource allocation, with knowledge of which campaigns deliver value for your Collective • Integrated Campaign Design: Expertise in crafting and executing integrated marketing campaigns that connect messaging, creative assets, and channels to create a unified and compelling product narrative. • Data-Driven Optimisation: Proficiency in using data and analytics to evaluate marketing performance, identify opportunities for optimization (in line with Commercial acumen above), and refine strategies/portfolios of campaigns What you’ll be doing: Set, develop and execute the integrated marketing strategy for the Collective, both semi-annually and on on-going basis (as needed). This needs to align with Collective’s business goals, customer needs and Marketing capacity • Ensure the portfolio of campaigns is delivered for your Collective, collaborating with teams in Marketing (in particular PMM), product and growth. You need to drive consistency, transparency and alignment of these campaigns across these groups • Manage any Collective-specific budget (where it exists), and the capacity for the Collective’s campaigns within owned channels. Work closely with finance and relevant teams to ensure capacity allocation aligns with business priorities • Monitor and report on Collective’s performance, tracking key metrics and regularly providing updates to senior leadership • Lead the optimisation of your Collective’s marketing campaigns, acting as either thought partner or operator/executor depending on importance. • Support stakeholder communication by preparing presentations, strategic updates, and reports, ensuring leadership stays informed of key Collective outcomes You’ll love this role if you: • Lead marketing initiatives within a tech or regulated financial services environment. • Are passionate about building and leading inclusive, high-performing teams. • Own outcomes and drive work for a business or part of a business • Have a track record of managing several Marketing campaigns • Influence senior stakeholders and align marketing strat

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