Senior Marketing Systems Architect

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. About the Role Snowflake's marketing technology ecosystem powers our global go-to-market strategy. The Senior Marketing Systems Architect is responsible for the data and systems foundation of Marketing Operations: designing and optimizing our data architecture, ensuring integrations are reliable and scalable, and readying the ecosystem for the next generation of AI-powered marketing. This is a hands-on technical role focused on solving complex systems challenges. Key Responsibilities - Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem. - Own the Marketo-to-Snowflake data sync: audit field mappings, identify gaps and redundancies, and partner with Data Engineering to remediate. - Redesign segmentation architecture so audience definitions are consistent, maintainable, and scalable across platforms and regions. - Improve lead routing, audience activation, and operational workflows to strengthen lifecycle performance and marketing data governance. - Lead MarTech stack health and rationalization: assess platform utilization against cost, flag consolidation opportunities, and deliver renewal-readiness recommendations. - Partner with GTM Engineering and Data Engineering to design, validate, and implement scalable technical solutions. - Troubleshoot complex platform, integration, and data quality issues to improve system reliability and operational performance. - Establish technical standards and governance that support future automation and AI capabilities. What does success look like? - Complete a Marketo-to-Snowflake field-level sync audit and deliver a remediation plan that strengthens data quality and platform reliability. - Deliver a segmentation and audience architecture that is consistent and maintainable across Marketo, Snowflake, and regional teams. - Improve lead routing, lifecycle architecture, and marketing data governance. - Deliver a MarTech stack health assessment with rationalization recommendations and at least one consolidation decision executed. - Establish technical standards that enable future automation and AI initiatives. Qualifications Technical Skills - 5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related technical field. - Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms — you've owned platform architecture, not just campaign execution. - Experience with marketing data architecture, system integrations, APIs, SQL, and troubleshooting complex data flows. - Experience designing segmentation, lifecycle, lead routing, and marketing automation architectures at scale. - Hands-on experience implementing and operating a reverse ETL or CDP platform. - Familiarity with modern data platforms (Snowflake or equivalent), data warehouse-to-MAP sync architectures, and AI-enabled marketing technologies. - Experience partnering with GTM Engineering, Data Engineering, or Product Engineering teams to deliver technical