Principal Creative Director, Growth Marketing & Lifecycle

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About the role

As the Principal Marketing Creative Director, Growth Marketing and Lifecycle, you will define the creative vision for Riot’s global Growth Marketing efforts, helping players discover and return to our games. Reporting to the Director of Creative, Marketing Creative Services, you will serve as Riot’s resident expert in growth marketing creative, combining deep knowledge of the performance marketing landscape with world-class creative leadership. Embedded with Riot’s Growth Marketing team, you will partner closely with Growth leads across Riot’s portfolio to translate each game’s strategic objectives into high-performing creative, applying proven performance practices while ensuring the work authentically reflects the game and its community. You will own Growth Creative direction across Riot’s global portfolio, including approaches that enable effective localized creative at scale. You’ll partner with each game’s Marketing Creative Director at key milestones to align with broader brand positioning and identity, while establishing the guardrails and making the creative decisions needed for the Growth pipeline to operate quickly and autonomously. Working with Growth strategy partners, you’ll build an iterative, data-informed creative practice - using performance signals to guide decisions while applying creative judgment to understand when to follow, challenge, or move beyond the data. You will lead Riot’s external ecosystem of agencies, creators, and production partners - selecting the right partners, setting creative standards, and ensuring they deliver authentic, effective work at the speed and scale Growth Marketing requires. This role requires exceptional creative judgment, deep fluency in modern UA creative, and the ability to operate independently within a complex global organization. You’ll know when to seek alignment, when to drive a decision, and when to make the creative call that keeps the work moving. Responsibilities: • Own the creative vision, quality bar, and operating model for Growth Marketing creative across Riot’s portfolio. • Serve as Riot’s subject matter expert on modern UA creative, maintaining deep knowledge of evolving platforms, audience behaviors, formats, trends, and performance marketing best practices. • Partner with Growth leads for each game to translate acquisition objectives, audience insights, and channel strategies into effective creative. • Develop creative strategies optimized for paid social, video, mobile, creator-driven channels, and emerging media, adapting creative to the behaviors and conventions of each platform. • Use performance data, experimentation, and audience insights to develop hypotheses, guide iteration, and improve creative effectiveness without relying on data alone to determine creative decisions. • Build scalable creative frameworks that enable rapid production, testing, learning, and iteration without compromising quality or authenticity. • Establish approaches for global and localized Growth Creative, partnering with regional teams to create work that scales while adapting meaningfully to local audiences, platforms, communities, and cultural contexts. • Champion creator-driven UA, working with creators and creator-focused partners to develop work that feels native to the communities and platforms where players spend their time. • Lead external agencies, creators, and production partners, providing clear briefs, decisive feedback, and creative direction while identifying and cultivating best-in-class partners. • Partner with each game’s Marketing Creative Director at key milestones to align Growth Creative with brand positioning and identity, establishing clear guardrails that allow the pipeline to operate autonomously between touchpoints. • Explore and resp

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