Jobs / United States / Riot Games INC
Principal, Growth Lead - League of Legends
Riot Games INC · 🇺🇸 Los Angeles, USA
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 64 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 33 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
Or apply yourself on the official page →
Sponsor Radar — Riot Games INC
The US Department of Labor certified 64 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 33 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Riot Games INC →
About the role
We're looking for a strategic, player-obsessed Growth Lead to help grow League of Legends. As a Principal Growth Lead , you'll partner closely with Brand Marketing, Publishing, Product, Lifecycle Marketing, Performance Marketing, and external platform partners to ensure our biggest publishing moments reach our growth audiences in addition to our loyal fans. You will be responsible for developing growth strategies that complement publishing strategy and brand marketing by identifying high-value player segments, uncovering actionable insights, and translating those insights into targeted marketing programs across Riot's growth channels. Rather than leading the overall campaign strategy, you'll amplify it—ensuring the right audiences receive the right message through the right channels to maximize acquisition, engagement, retention, and reactivation. Success in this role requires equal parts strategic thinking and operational excellence. You'll thrive in ambiguity, develop insights where they don't yet exist, understand the capabilities and limitations of modern marketing technology, and build executable plans that drive measurable business impact. You'll continuously evaluate campaign performance, identify new growth opportunities, and help evolve Riot's publishing capabilities through experimentation and learning. If you're passionate about combining player understanding, data, marketing technology, and creative execution to solve complex growth challenges, we'd love to have you help shape the future of League of Legends. Key Responsibilities: • Partner with game publishing teams to develop growth marketing strategies that extend and amplify integrated marketing campaigns. • Identify underserved or strategically important player audiences and develop targeted approaches to acquire, engage, retain, and reactivate those players throughout the product lifecycle. • Build audience growth strategies grounded in player insights, behavioral data, experimentation, and market understanding, especially in spaces where existing research is limited or incomplete. • Translate campaign objectives into channel-specific growth strategies and strategic briefs across Lifecycle Marketing, Performance Marketing, Paid Media, Platform Marketing, and other growth channels. • Lead cross-functional planning between Game Marketing, Lifecycle Marketing, Paid Media, CRM, Creative, Analytics, Data Science, and external partners to deliver coordinated growth campaigns. • Partner with game publishing teams to scope, brief, review, and deliver marketing assets optimized for growth channels while maintaining alignment with the game's broader marketing strategy. • Collaborate with external platform partners and managed-service media partners to identify incremental opportunities and execute high-impact campaigns. • Develop and optimize personalized player experiences across owned channels including email, push notifications, websites, search experiences, app stores, and future engagement surfaces. • Understand the capabilities and constraints of Riot's marketing technology ecosystem and design executable strategies that maximize available tooling while identifying opportunities for future capability investment. • Define measurement approaches, monitor campaign performance, synthesize learnings, and deliver actionable recommendations that improve future publishing strategies. • Champion experimentation by designing and evaluating tests that improve player acquisition, engagement, retention, and lifecycle effectiveness. • Build trusted relationships across game teams and publishing disciplines, influencing strategy through expertise, insights, and measurable business outcomes. • Continuously evaluate emerging marketing channels, technologies, and indu