Jobs / China / Renesas Electronics America INC
Automotive System Power (ASP) Senior Product Marketing Engineer | China
Renesas Electronics America INC · 🌍 Beijing, CN
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About the role
Senior Product Marketing Engineer Automotive System Power (ASP) | China The Role Drive product strategy, demand creation, customer engagement, positioning, and growth for the Automotive System Power portfolio in China. The scope includes processor-attached PMICs, intelligent power devices such as eFuses, high-side switches, and controllers, and automotive battery-management solutions. Translate China market and customer needs into portfolio, roadmap, and go-to-market priorities in partnership with Sales, FAE, and global Product Lines. Location: China Key Responsibilities Product Strategy & Portfolio • Define and execute the China product and market strategy across PMIC, eFuse, High Side Switch, and Automotive BMS portfolios. • Pursue funnel creation, new design-ins and own automotive revenue for the region. • Translate customer needs, vehicle-architecture trends, competition, and ecosystem requirements into roadmap and investment recommendations. • Partner with Product Lines on business cases, pricing, market requirements, positioning, and feature priorities. • Use market and competitive analysis to guide differentiation, design-in focus, and growth priorities. Customer Engagement & Growth • Lead product-marketing engagement with automotive OEMs, Tier 1s, ecosystem partners, and distribution channels in China. • Drive design-ins and revenue through account strategies, opportunity pipelines, and application-focused value propositions. • Represent the voice of China customers in global portfolio and roadmap decisions. • Partner with Sales and FAE to remove technical and commercial barriers and improve opportunity conversion. Product Definition, Launch & Enablement • Consolidate application and customer requirements to support product definition, validation strategy, reference solutions, collateral readiness, and launch execution. • Create customer presentations, product briefs, training, competitive analysis, and clear technical value propositions. • Execute launches, campaigns, workshops, and channel training while maintaining focus on differentiation, quality, and time to market. Cross-Functional Leadership • Coordinate PMIC, eFuse, High Side Switch and Automotive BMS teams to present a unified automotive portfolio and expand cross-selling at strategic accounts. • Align global Product Lines, engineering, sales, marketing, operations, quality, and supply chain around customer and business priorities. • Communicate business status, opportunities, risks, and decisions clearly to senior leadership and global stakeholders. Required Qualifications • BSEE or related technical degree and 10+ years in semiconductor product marketing, technical marketing, or product management. • Automotive semiconductor experience, including OEM/Tier 1 development, qualification, and design-in cycles. • Strong PMIC knowledge for SoCs, MCUs, or MPUs, including power architecture, regulation, sequencing, monitoring, diagnostics, protection, and system tradeoffs. • Working knowledge of automotive IPDs, including eFuses and high-side switches, for protected power distribution and load control. • Understanding of automotive battery-management applications and the ability to position BMS solutions at system level. • Knowledge of functional safety and automotive quality expectations, including ISO 26262, ASIL concepts, and AEC-Q100. • Proven success launching semiconductor products, generating design-ins, building pipelines, and delivering revenue growth. • Strong knowledge of China automotive OEMs, Tier 1s, competitors, decision processes, and ecosystem relationships. • Ability to influence technical and commercial stakeholders and convert application needs into product and business priorities. • Fluent Mandarin and strong business English, with concise and pers