Product Marketing Manager - Mobile

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. About the Team and Role: We’re looking for a versatile Product Marketing Lead—a true Swiss Army knife—to join our K:Marketing PMM team. In this role, you’ll tackle SMS and Mobile Messaging, a premier strategic growth engine for Klaviyo and a critical component of our flagship marketing automation platform. Mobile communication—spanning SMS, MMS, push notifications, and emerging channels—is no longer an add-on; it is a foundational pillar of modern omnichannel commerce and a top priority driving revenue growth across our entire customer base. You’ll serve as the dedicated PMM partner for our Klaviyo SMS & Mobile product team, understanding market opportunities, deciphering the evolving mobile compliance landscape, analyzing competitive dynamics, and directly influencing our product roadmap. You will lead global product launches, rallying cross-functional stakeholders to execute comprehensive go-to-market strategies that accelerate adoption, expand global carrier coverage, and establish mobile as an indispensable, high-ROI channel for brands worldwide. You’ll leverage the momentum of Klaviyo’s trusted platform while driving the zero-to-one messaging strategy for new mobile innovations— mastering product-market fit, and unlocking high-velocity revenue growth. If you thrive in a fast-paced, high-growth environment, and want to show the world how real-time, hyper-personalized mobile experiences power modern customer relationships, this role is built for you! How You’ll Make a Difference: • Strategic Positioning & Storytelling: Define the value proposition, messaging hierarchy, and positioning for Klaviyo’s SMS and Mobile product suite. • GTM & Product Launches: Drive end-to-end go-to-market strategies across Sales, Customer Success, Enablement, and Growth Marketing. • Market & Competitive Intelligence: Track global mobile trends to position Klaviyo as the most trusted, compliant, and powerful mobile marketing solution on the market. • Roadmap Evangelization & Influence: Partner closely with Product Management to champion customer needs, surface market gaps, and synthesize feedback. • Adoption & Revenue Growth: Develop targeted campaigns, ROI models, and cross-sell playbooks to enable merchants to scale seamlessly. • Sales Enablement & Deal Support: Build essential GTM assets (pitch decks, one-pagers, ROI calculators, enablement trainings) as a mobile Subject Matter Expert (SME) with sales. • Cross-Functional Leadership: Perform other related duties as assigned to support the overall objectives of the K:Marketing PMM organization and the mobile business unit. Who You Are: • 2+ years of experience in B2B SaaS product marketing roles • Marketing tech experience and or e-commerce is a huge plus • Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast • Have examples of great positioning and messaging that cut through the noise and differentiated your product or service • Love and thrive in a fast-paced, dynamic environment Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who viola