Senior Product Manager, Personalization Growth

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About the role

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. About the Team Klaviyo's Personalization & Analytics pillar builds the intelligence layer that helps marketers understand their customers, personalize every interaction, and prove the impact of their work. Our Personalization SKU — which includes Audience Optimization and our personalization engine — is one of Klaviyo's highest-growth paid products and a cornerstone of our Marketing Analytics & Personalization offering. The Personalization SKU is ML-powered, which means the value it delivers is real and differentiated — but it also means customers need to understand what it's doing before they trust it, and trust it before they pay for it. That gap between "this exists" and "I can't imagine working without this" is where this role lives. About the Role We're looking for a Senior Product Manager who is obsessed with one question above all others: why do customers adopt — or fail to adopt — a product that would genuinely help them? This isn't a traditional growth PM role. We're not looking for someone who runs A/B tests on button colors and calls it a day. We're looking for someone who understands that sustainable SKU growth comes from product quality and value clarity first — and that the best conversion and retention lever is an experience so good that customers can't explain their business performance without it. Your primary mandate is the adoption, retention, and trial conversion of the Personalization SKU. That means owning the in-product experiences that help customers discover Personalization features, understand what they're doing, trust the results, and build habits around them. It means making the ROI of Personalization impossible to miss — not through marketing copy, but through product design. And it means owning the analytics surfaces that make that value visible: the dashboards, metrics, and reporting experiences that connect Personalization usage to business outcomes customers care about. This role sits at the intersection of product intuition, customer empathy, and growth strategy. You'll work closely with the Personalization engineering teams, data science, go-to-market, and customer success to ensure every touchpoint in the Personalization customer journey — from trial activation through long-term retention — is designed with intention and measured with rigor. How You'll Make a Difference • Own the end-to-end in-product experience for Personalization SKU trial and adoption — from first contact with an Audience Optimization or personalization feature through the moment a customer builds a sustained usage habit • Define and track what real adoption looks like for each Personalization feature — not surface engagement, but the behaviors that actually predict retention and expansion • Own the in-product analytics and reporting surfaces that make Personalization ROI visible to customers — the dashboards, performance summaries, and impact metrics that answer "what is this doing for my business?" • Design and iterate on the trial conversion experience: make it unmistakably clear what customers get with Personalization, reduce the distance between signup and first value moment, and build in-product signals that accelerate the path from trial to paid • Identify and close the gaps in the Perso

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