Principal Program Manager, Go-To-Market
GitLab B.V. · 🇨🇦 Remote, Canada; Remote, United States · Remote
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Sponsor Radar — GitLab B.V.
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About the role
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. GitLab is an open-core software company that develops the intelligent orchestration platform for DevSecOps, used by more than 100,000 organizations and 50 million people. Our mission is to unlock every team to ship trusted software at the speed of imagination. Software is increasingly built by machines and directed by people. When agentic coding tools accelerate without context, governance, and lifecycle control, teams get speed with chaos. GitLab enables speed with control: customers deploy agents across the software development lifecycle (SDLC) with the orchestration, context, security, and governance to ship trusted software at scale. The same principles show up in how we work. We build a culture of excellence around Speed with Quality, Ownership Mindset, and Customer Outcomes, and we treat AI as a core productivity multiplier. Every team member is expected to put AI into daily workflows to move faster without losing control. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. An overview of this role As Principal Program Manager, Go-To-Market, you own two equal pillars of go-to-market execution for Product & Technical Marketing (PTM). First, you are the strategic and hands-on architect behind GitLab's high-stakes minor and major launches, redesigning the launch operating model with AI agents at its core so customers discover, adopt, and experience GitLab with precision. Second, you run program management on key initiatives that span Product Management and Product Design through Growth Marketing, Comms and Social, and Field Enablement, wherever those motions depend on PTM. PTM team is responsible for product and solutions marketing, technical writing and documentation, developer advocacy, and globalization, and acts as the glue between these functions across a variety of go-to-market initiatives. You are AI-first by default. When programs still run on many manual steps, you convert that work into team-wide AI workflows, either by shipping the automations yourself or by partnering with the AI Transformation Owner (ATO) for the marketing organization to drive shared skills, adoption, and governance. You are not a reactive deadline chaser. You drive solutions with stakeholders as dates approach, design decision stages so tradeoffs land early, and redesign stages and workflows when product roadmap, growth priorities, or major launch decisions change. You cre