Jobs / United States / Applovin Corporation
CRM & Lifecycle Marketing Specialist - Growth Marketing
Applovin Corporation · 🇺🇸 New York City, NY
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 29 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest May 2026) — the step every H-1B hire needs first. USCIS also records 12 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Applovin Corporation paid sponsored hires in similar roles1 certified filing for “Growth Marketing 2” (Market Research Analysts and Marketing Specialists) in CA: $140k–$140k, median $140k. Most were filed at wage level II (100%) — 2 lottery entries, ≈31% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
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Sponsor Radar — Applovin Corporation
The US Department of Labor certified 29 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest May 2026) — the step every H-1B hire needs first. USCIS also records 12 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Applovin Corporation →
About the role
About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com . To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. AppLovin is scaling its self-serve advertiser base for AppLovin Ads Manager. Our growth marketing team is focused across the entire customer lifecycle. We're looking for a CRM & Lifecycle Specialist to take ownership of their slice of this function, work alongside our CRM lead, and grow their scope as the platform does. The ideal candidate is AI-fluent, understands the advertiser funnel, is comfortable finding their own answers in the data, and loves problem solving. Why This Role Matters AppLovin is a top-100 market cap company that's still early in its growth curve, and the self-serve advertiser business is one of the fastest-growing parts of it. Every improvement you make to how we activate, engage, and retain advertisers compounds directly into revenue. AppLovin moved from mobile advertising to one of the largest adtech companies in the world in under a decade. The self-serve advertiser business is the next phase of that. You'll join a small team moving fast — your work will be visible, your results measurable, and your scope will grow as the platform does. What You'll Own • The advertiser lifecycle — building and improving the automated programs that take someone from signup to active spender, and back again when they lapse. • CRM data quality — The data flows from our data platform through Salesforce into HubSpot. You understand every step of that chain, know what's happening in Salesforce upstream, and can verify and fix issues at source — without waiting on someone else to investigate. • The automation layer — setting up recurring workflows, automating advertiser outreach and lead follow-up, and finding opportunities to do more with less manual effort. • The measurement — track what's working end-to-end, consistently run tests and iterate, drive improvements. • The expansion — CRM beyond email is on the roadmap. LinkedIn, direct mail, SMS, gifting, and event-driven outreach. We are at the beginning of a new phase of growth. What We're Looking For • 2–4 years in lifecycle and CRM marketing — hungry to learn and first to try the next tool. • Tech stack: HubSpot and Salesforce experience, comfortable with the data layers that drive both. Familiarity with ad platforms, audience building, marketing automation and email. • Comfortable with big data. You write SQL and query large datasets to find your own answers, not wait for someone to pull a report. • AI-fluent. You use tools like Claude or Cursor to write email content, design it, create HTML templates and get it live. • Self-starter with strong problem-solving instincts. No playbook. You figure out what needs to happen and do it. • Proven ability to drive measurable improvement in activation, engagement or retention — you can point to the test you ran and the number it moved. Nice to Have • Workflow automation experience • Familiarity with PostHog, Superset, Trino or other big data platforms • B2B SaaS, adtech or e-commerce ba