Jobs / United States / Crunchyroll LLC
Director, Membership, Performance Marketing, Media and Budget Reviews
Crunchyroll LLC · 🇺🇸 Dallas, Texas, United States
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 26 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest May 2026) — the step every H-1B hire needs first. USCIS also records 1 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Crunchyroll LLC paid sponsored hires in similar roles2 certified filings for “Director, Global Social Media” (Marketing Managers) in CA: $184k–$231k, median $208k. Most were filed at wage level IV (100%) — 4 lottery entries, ≈61% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — Crunchyroll LLC
The US Department of Labor certified 26 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest May 2026) — the step every H-1B hire needs first. USCIS also records 1 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Crunchyroll LLC →
About the role
About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role Crunchyroll is looking for a Director, Membership, Performance Marketing, Media and Budget Reviews to help shape how we plan, invest, and measure our growth efforts. Reporting to the VP, Membership Planning, you will lead growth planning, budget allocation, forecasting, and performance tracking across brand, performance marketing, lifecycle marketing, and other growth initiatives. You’ll work closely with Performance Marketing, CDI (Center for Data & Insights), Finance, and regional teams to help determine where we invest, measure what is driving performance, and ensure resources are going toward the highest-ROI opportunities. This role is for someone with a background in management consulting, strategy and analytics, or marketing/growth analytics who brings structured thinking and a creative approach to solving problems, along with a strong understanding of markets and regions, marketing channels and attribution, and content-driven consumer businesses. Key Responsibilities • Lead marketing investment planning and budget allocation across brand, performance marketing, lifecycle marketing, and other growth initiatives. • Own budget forecasting, tracking, scenario planning, and performance reporting in partnership with CDI (Center for Data & Insights) and Finance. • Build budget allocation models using performance, ROI, and growth goals to guide investment decisions. • Turn cross-channel marketing data into clear insights and recommendations for senior leaders. • Partner with channel teams to design incrementality tests and use the results to improve campaigns and shift spend toward higher-ROI opportunities. • Use attribution, incrementality testing, media mix modeling, content calendars, and seasonality to guide budget and marketing decisions. • Establish and track KPIs, including free trial and paid subscriber performance and forecasts. • Bring Growth, Finance, CDI, and regional teams together around priorities, budgets, forecasts, and business plans. • Lead weekly growth reviews and initiative tracking, as well as executive and board-level reporting. • Support the use of AI and machine learning in marketing decisions, including media mix modeling, spend allocation, and forecasting. • Identify and support innovation pilots that have the potential to scale across Sony. We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office. About You • Strong analytical, strategic, and problem-solving skills, including financial modeling, business cases, executive presentations, and strategy development. • Proven ability to manage large budgets across multiple markets and investment areas, partnering closely with Performance Marketing, CDI (Center for Data & Insights), and Finance. • Fluency in both analytics and influence, with the ability to turn incrementality testing, budget performance, and AI insights into decisions on spend, priorities, and growth. • Strong executive presence and communication skills, with the ability to influence and align senior leaders and cross-functional teams. • Comfortable navigating changing priorities, ambiguity, and multiple projects at once. • Proven ability to work across time zones, cultures, and teams in a global or distributed or