Jobs / Costa Rica / Zuora INC
Marketing Business Analyst
Zuora INC · 🌍 Costa Rica
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Sponsor Radar — Zuora INC
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About the role
About Zuora At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue. We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation. The Opportunity We are seeking an AI-native Marketing Business Analyst to serve as a strategic partner to Marketing Executive Leadership. This role will transform complex demand, marketing, customer, and revenue data into actionable insights that drive investment decisions, optimize performance, and elevate executive decision-making. Marketing Analytics & Performance Optimization • Analyze campaign, digital, event, ABM, product marketing, customer marketing, and demand generation performance. • Write complex SQL queries to extract, transform, and analyze data across multiple systems. • Build attribution, funnel, and conversion analyses that drive marketing investment decisions. • Partner with marketing leaders to define success metrics and optimize program performance. • Maintain reusable definitions in markdown-based documentation and other shared knowledge assets to support team enablement and skill-building. • Conduct ad hoc analyses to answer critical business questions and support strategic initiatives. • Partner with data engineering, RevOps, and business systems teams to ensure data quality and governance. • Validate data accuracy and maintain trust in executive reporting. Executive Measurement & Strategic Insights • Design and maintain executive-level marketing performance frameworks, dashboards, and reporting. • Develop KPIs and measurement methodologies that connect marketing activities to pipeline, revenue, customer growth, and business outcomes. • Translate complex analyses into clear narratives and recommendations for executive audiences. • Support quarterly business reviews, board reporting, annual planning, and strategic decision-making. • Identify emerging trends, risks, and opportunities through proactive analysis. AI-Native Analytics & Automation • Own the marketing semantic layer, including KPI definitions, business logic, data dictionaries, AI-ready documentation, and reusable measurement frameworks that ensure consistency across reporting, dashboards, AI agents, and executive communications. • Leverage AI tools and modern analytics platforms to accelerate insight generation and improve productivity. • Design AI-powered workflows for reporting, forecasting, anomaly detection, data enrichment, and executive brief creation. • Champion AI-first approaches to analytics, reporting, and business intelligence. About You Required • 5+ years of experience in marketing analytics, business analytics, revenue operations, or related analytical roles. • Expert-level SQL skills with the ability to work across large, complex datasets. • Experience building executive-facing dashboards, scorecards, and measurement frameworks. • Strong understanding of B2B marketing metrics, funnel analytics, pipeline generation, attribution, and revenue measurement. • Demonstrated ability to influence decision-making through data-driven storytelling. • Experience using AI tools and technologies to improve analytical workflows and business outcomes. • Advanced proficiency in BI platforms such as Tableau, Power BI, Looker, Sigma, or similar. • Excellent communication skills with the ability to present to executive leadership. Preferred • Experience in SaaS, subscription, or