Jobs / United States / Cricut INC
Director of Strategy & Business, Creative Labs
Cricut INC · 🇺🇸 South Jordan, UT, US
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 20 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 2 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Cricut INC paid sponsored hires in similar roles1 certified filing for “Director, Data Engineering” (Computer and Information Systems Managers) in TX: $247k–$247k, median $247k. Most were filed at wage level IV (100%) — 4 lottery entries, ≈61% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
Or apply yourself on the official page →
Sponsor Radar — Cricut INC
The US Department of Labor certified 20 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 2 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Cricut INC →
About the role
Cricut has a $320M+ business providing content to millions of makers for the Cricut specific crafts. As we evolve from a hardware-centric subscription to a “Creative Ecosystem Membership,” we are launching Cricut Creative Labs —a umbrella for delivering content and tools to support our users across all their creative activities. The team has already launched experiences for creating coloring pages, custom art, personalized paint-by-numbers prints, and launched Cricut Patterns, where we have a curated library of top crochet patterns. We are seeking an entrepreneurial focused Director to continue the growth in this initiative. You will be responsible for leading the business side of Cricut Creative Labs (Analytics, Finance, Marketing, and Content), partnering with our head of Product and Engineering. Together you will both lead the future growth of a suite of digital tools and content platforms that support our users in their non-Cricut creative needs (Crochet, Knitting, 3D Printing, etc.), ensuring that Cricut remains the home for their entire creative journey. What You’ll Do As the Strategy & Business Director of Cricut Creative Labs, you will operate with the agility of a startup co-founder while leveraging Cricut’s massive scale. Your core mission is to launch and scale Cricut Creative Labs to become a crucial benefit for our Cricut Subscribers. Key Qualities: • Business Vision & Strategy: Co-Develop the end-to-end roadmap for a group of creative tools, focused on understanding the top creative categories for our users and making sure we deliver market leading solutions. Crucial skill will be ensuring we avoid being a "jack of all trades", but develop optimized experiences for specific crafting areas. • Startup Execution: Partner with your Product and Engineering partner to direct an independent team (marketing lead, Content lead, UX designer, product manager, and 3rd-party Engineering) to build web-based assets outside of the traditional Design Space codebase to ensure speed to market. Needs to demonstrate the ability to identify and overcome obstacles and move at start-up velocity. • Business Growth mindset: Deliver on aggressive KPIs, focused on subscriber adoption of these new creative tools and acquiring new subscribers. This role will be the lead for all things analytics, finance, marketing, and content strategy as well as identifying any new product requirements. • Marketplace creation: Develop a deep understanding of designer needs and be able to develop tools and systems to support the content library needs and make sure we have market leading content for our subscribers. • Entrepreneurial Grit: Experience leading a "seed-stage" initiative or startup, including managing a P&L and a dedicated budget. • Strategic Thinking: Ability to analyze market opportunities, define an approach to tackle the opportunity across product, marketing, and content. • Experience scaling new business: Ability to take a product and lead the Go-to-market approach, tracking performance across engagement and monetization. Being able to pivot plans and find opportunities for growth. • Analytical strength: Will be required to define and track the core performance measures, identify where things are working vs not, build out business cases for new product categories, and track overall progress towards the engagement and monetization goals. A Quick Note Before You Apply… Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone. We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic env