Direct Mail Specialist

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About the role

Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives. Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health. Opportunity Direct mail drives roughly 59% of Twin's member registrations today — the single largest acquisition channel — but it has never had a dedicated owner. Scan rate has declined from 3.27% to 1.01% over the past eleven months, cost per piece is not tracked, and reporting lags real send dates by about two weeks. This role owns direct mail end to end: cadence, creative testing, vendor management, and cost accounting — with a mandate to fix the channel's biggest problems first and build the instrumentation that makes every decision here reusable as training data for Twin's next-generation, individually-targeted acquisition engine. This is a hands-on, individual-contributor role for someone who wants full ownership of a channel that already moves the business, with a direct hand in shaping how it gets measured and automated going forward. Responsibilities Direct Mail Program Ownership • Own the direct mail channel end to end: drop cadence, creative testing, cost-per-piece accounting, and the vendor relationship with our print partner (RRD). • Diagnose and reverse the scan-rate decline (3.27% → 1.01% over the past 11 months) — determine whether the driver is creative fatigue, cadence, list saturation, or contact-data quality before recommending a fix. • Lead the shift from partner-batch mailing (one drop per partner per month) to lead-type-triggered mailing, so a newly-eligible, high-value lead receives its piece inside its launch window rather than whenever its partner's drop happens to fall. Instrumentation & Decision Logging • Log every mailer, variant, and segment decision with what was considered and why — not just what ultimately shipped — so today's judgment becomes tomorrow's training data. • Partner with the Technical Lead and Senior Marketing Analyst to close known data gaps in the channel: partner-grain send records, scan-rate tracking, and per-piece cost. • Ensure every send is joinable to an individual lead record, not just reconcilable at the aggregate or partner level. Testing & Optimization • Design

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