Senior Platform Engineer, MarTech

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About the role

Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives. Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health. Opportunity We're seeking a Senior Platform Engineer - MarTech to strengthen the shared marketing and communication platforms that support acquisition, enrollment, and customer engagement. Hands-on expertise with customer engagement and journey orchestration platforms (we use Braze) and composable CDP / reverse-ETL tools (we use Hightouch) is central to this role. You will improve how teams launch campaigns, activate customer data, and operate reliable communication workflows. You will collaborate closely with Marketing, Enrollment, Acquisition, Product, and Data to turn business needs into reliable platform capabilities. As the team's scope grows, you will also contribute programming skills to landing pages, automation, and additional communication integrations. Responsibilities • Own the configuration, day-to-day support, and continuous improvement of Braze, Hightouch, and related MarTech platforms as shared infrastructure across the business. • Communicate and collaborate closely with Marketing, Enrollment, Acquisition, Product, and Data to understand needs, clarify requirements, align expectations, and provide timely delivery and issue updates. • Manage shared intake and prioritization: define scope, assess effort and urgency, agree on delivery timelines, and escalate competing priorities to engineering leadership. • Standardize reusable Braze Canvas architecture, templates, and build processes, with testing and release checks that streamline delivery from request to deployment. • Maintain reliable integrations across Braze, Hightouch, Snowflake, Salesforce, and mail vendors; ensure accurate customer attributes, events, audience synchronization, and reporting data. • Implement platform personalization capabilities, including Liquid templates, behavioral triggers, and send-time optimization, in partnership with stakeholder teams. • Monitor reliability, data integrity, deployment time, and request turnaround; improve dashboards and automated alerts to detect errors and inform capacity planning. • Troubleshoot platform

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