Jobs / United States / Thrive Market INC
Associate Director, YouTube & CTV Paid Acquisition
Thrive Market INC · 🇺🇸 Remote · Remote
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 9 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 2 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Thrive Market INC paid sponsored hires in similar roles1 certified filing for “Art Director, Design & Organic Social Media” (Market Research Analysts and Marketing Specialists) in CA: $125k–$125k, median $125k. Most were filed at wage level IV (100%) — 4 lottery entries, ≈61% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — Thrive Market INC
The US Department of Labor certified 9 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 2 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Thrive Market INC →
About the role
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come. THE ROLE Thrive Market is on a mission to make healthy and sustainable living easy and affordable for everyone. As we enter our next phase of growth, YouTube and Connected TV are becoming increasingly important acquisition channels for introducing new audiences to Thrive Market and driving measurable member growth. We’re hiring an Associate Director, YouTube & CTV Acquisition to lead the strategy, execution, and continued growth of our video acquisition program. This person will own YouTube and CTV across media planning, audience strategy, budget allocation, agency management, creative testing, measurement, and optimization. The ideal candidate combines deep, hands-on YouTube expertise with a strong understanding of the CTV ecosystem. They know how to connect upper-funnel video investment to downstream acquisition results, build rigorous testing programs, and translate performance data into clear decisions. This role reports to the Senior Director of Member Growth. RESPONSIBILITIES • Own the end-to-end acquisition strategy for YouTube and CTV, including channel planning, audience segmentation, budget allocation, buying approach, testing, and performance optimization. • Lead the hands-on management and optimization of YouTube campaigns through Google Ads strategies, including Demand Gen, Video Reach, Video View, Ad Formats (In-Stream, YouTube Select, and YouTube Shorts) and ad types. • Develop and manage direct and programmatic CTV campaigns across platforms such as Hulu, Peacock, Paramount+, Amazon, Disney+, Roku, and other streaming partners. • Deep understanding of the CTV/OTT landscape with experience in a variety of audience targeting and buying methods like direct buys with publishers, PMPs, and partnering with DSPs (The Trade Desk, DV360, Amazon, Roku), to define the right CTV media mix that drives profitable growth. • Build an integrated video strategy across YouTube and CTV, managing audience overlap, reach, frequency, sequencing, and channel roles throughout the customer journey. • Serve as the day-to-day lead for Thrive Market’s agency partner or partners, setting clear expectations and holding them accountable for strategy, execution, reporting, testing, and performance. • Own multi-million-dollar media budgets, including forecasting, allocation, pacing, bidding, and optimization against acquisition and business goals such as CAC, CPA, ROAS, conversion rate, and incremental member growth. • Develop a structured creative testing roadmap across video formats, including concepts, messaging, offers, hooks, lengths, calls to action, and aspect ratios. • Partner closely with Creative to write actionable briefs, evaluate performance, identify learnings, and ensure a consistent pipeline of new video assets. • Establish measurement frameworks that connect YouTube and CTV investment to downstream member acquisition, including incrementality testing, geo-lift and holdout studies, brand lift studies, MMM, MTA, and view-through attribution. • Partner with Data and Analytics to strength