Marketing Campaign Operations & Automation Manager

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About the role

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. About the role The Marketing Campaign Operations & Automation Manager will build and run the execution engine that helps Justworks Marketing launch coordinated campaigns across paid media, web, email, events, and customer-engagement platforms. You will translate Marketing’s plans into working campaigns—from audience identification to activation and automated workflows to landing pages, forms, tagging, tracking, and launch quality assurance. Every campaign should connect to the broader acquisition funnel and customer lifecycle, with clear follow-up and reliable measurement. This is a hands-on individual-contributor role for someone who combines marketing automation expertise with digital execution skills. You will partner with channel owners, Funnel & Lifecycle Operations, GTM Technology, and Analytics to increase campaign speed and quality through shared processes, AI, and automation. What you’ll do • Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning. • Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity. • Build campaigns and automated workflows in marketing automation and customer-engagement platforms. • Activate audiences using the segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations. • Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates. • Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records. • Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs. • Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey. • Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up. • Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams. • Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths. • Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation. • Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive execution tasks. • Measure and improve campaign cycle time, execution quality, capacity, and the use of post-campaign findings. What you’ll bring • 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline. • Hands-on experience building campaigns and workflows in marketing automation and CRM platforms. • Experience executing across

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