Manager, Integrated Marketing

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About the role

About SimpliSafe We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here. We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done. Why are we hiring? Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. The Role The Manager, Integrated Marketing serves as the engine behind successful go-to-market execution. You'll translate brand strategy, product messaging, and business priorities into integrated campaigns, launch plans, and customer-facing experiences that connect with customers across every touchpoint. Working across Brand, Creative, Channel, Marketing Operations, and key business partners, you'll coordinate execution, develop campaign assets, and ensure launches are delivered with consistency, quality, and speed. As part of a newly established Integrated Marketing team, you'll play a key role in shaping the operating model, building scalable processes, and establishing best practices that enable future growth via high-impact go-to-market execution. Campaign Execution & Go-to-Market Activation • Coordinates cross-functional campaign deliverables, timelines, and launch activities across Brand, Creative, Channel, and Marketing Operations to deliver integrated campaigns and product launches. • Develops integrated campaign plans that translate product, brand, and business priorities into customer-facing go-to-market execution • Creates launch enablement materials: messaging guides, toolkits, and readiness resources for consistent activation. • Manages day-to-day campaign operations, keeping deliverables on time and escalating risks as needed. Cross-Functional Orchestration • Owns day-to-day campaign orchestration across channels, including App + Ecomm, ensuring consistent activation throughout the customer journey. • Serves as the day-to-day point of contact for campaign stakeholders, driving communication and issue resolution. • Coordinates campaign intake, prioritization, and launch readiness reviews, partnering with Marketing Operations to manage timelines, milestones, and execution plans. • Maintains visibility across concurrent campaigns, flagging dependencies and execution risks. Product & GTM Activation • Translates product positioning, messaging, value propositions, and proof points into campaign briefs, customer-facing communications, and integrated marketing assets. • Develops campaign messaging and launch materials that support product lifecycle initiatives, feature releases, promotional offers, and customer engagement campaigns. • Supports new product, feature, and business launches by coordinating cross-functional readiness and ensuring launch deliverables are completed on schedule. Performance & Continuous Improvement • Coordinates campaign retrospectives and performance insights with Analytics and Channel teams. • Tracks campaign

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