Enterprise Account Manager – Things To Do (TTD)

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About the role

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. About the Role Groupon's Things To Do vertical — local activities, family entertainment, tours, and attractions — is one of the fastest-growing categories on the platform. We're not looking for someone to manage inbound leads. We're looking for a builder: someone who sees whitespace in a market, goes after the right partners, and closes deals that move the business. This role exists to bring the top operators in Local Activities and Attractions onto Groupon — the top attractions, theme parks, and tours, escape rooms, the trampoline parks, the zoos, the axe throwing venues, the family entertainment centers, the regional tour operators — and to do it through relationship-driven, commercially sharp enterprise sales. You'll own the full cycle from cold outreach to signed contract, and you'll be measured on the GP those deals generate, not the activity it took to get there. If you have existing relationships in Local Activities or Family Entertainment Centers (FECs), that's not a nice-to-have — it's a significant advantage. North Star Sign and optimize the partners that matter. Make Groupon the first call when a top-tier Local Activities or Attractions operator wants to drive demand — and close deals with the revenue impact to prove it. Launch exclusive deals and build long term relationships that unlock sustainable growth for Groupon. What You'll Do Own the Full Sales Cycle • Prospect, pitch, negotiate, and close enterprise-level supply deals across Local Activities, Family Entertainment, and Tours & Attractions — end to end, no hand-holding. • Build and manage a disciplined pipeline of 75+ targeted accounts, tiered by GP potential and strategic fit — not just whoever will take a call. • Structure deals that work for both sides: net-to-retail pricing, margin-aware deal architecture, and activation timelines that drive results • Drive strategic growth plans, comfortably engage at the c-suite level, and level up Groupon’s footprint with the top merchants in the sector. Be the Playmaker, Not the Order Taker • Identify the whitespace in TTD supply — the FEC chains without a digital demand channel, the regional attraction groups flying under the radar, the emerging local activity categories — and go get them. • Come to every negotiation with a point of view on deal structure, pricing strategy, and launch approach. Push back when terms don't make sense. Know when to walk. • Bring your network. If you've spent time in the Local Activities or FEC space and have relationships at the operator or management level, use them. That's an accelerant here. Drive Strategic Partnership Quality • Prioritize deals by revenue impact and customer experience potential — a great deal on a mediocre partner is not a win. • Partner with Category and Account Management to ensure smooth activation: from signed to live to performing without losing momentum. • Feed commercial intelligence back into the team: what partners are saying, what competitors are offering, what deal structures are landing — and which aren't. Operate with Commercial Precision • Understand the unit economics. Know what a good margin looks like, what an unsustainable one looks like, and how to negotiate the gap. • Use Salesforce with discipline: pipeline hygiene, stage accuracy, real-time updates. Your CRM reflects reality, not optimis

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