Category Manager - Apparel

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About the role

Help empower our global customers to connect to culture through their passions. Why you’ll love this role: StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Apparel is foundational to StockX — not just as a category, but as an expression of identity, culture, and global trends. We are expanding how apparel culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the apparel market — they live inside it. The Apparel Category Manager is the single-threaded owner of apparel category growth within a new, high-priority commerce initiative. This person is the in-house expert on Fashion & Apparel culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV. You will act as: • The internal authority on the first-hand and second-hand apparel ecosystem • The external face of StockX to apparel sellers, creators, designers, and community leaders • The architect of the apparel go-to-market playbook for this new initiative This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to apparel within this initiative. As the category scales, you will grow into a leader overseeing a broader apparel portfolio and team. What You’ll Do: Own the Apparel Category End-to-End • Define and execute the growth strategy for apparel within the platform • Own category-level performance across supply, engagement, and revenue • Establish quarterly goals, leading indicators, and operating rhythms Be the Market & Culture Expert • Maintain deep, current knowledge of apparel culture, including: • Key sellers, creators, designers, brands, and retailers • Sub-segments (streetwear, luxury, contemporary, vintage, performance, regional styles, etc.) • Seasonal drops, brand dynamics, collaborations, and cultural moments • Pricing dynamics, liquidity, and resale economics • Serve as the internal voice of the apparel community, informing product, marketing, and platform decisions Supply & Creator Acquisition • Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators • Personally recruit and onboard flagship sellers who set the tone for the platform • Develop seller strategies that balance credibility, storytelling, and commerce Commerce Strategy & Category Moments • Identify and orchestrate Fashion & Apparel-specific moments, campaigns, and formats that drive engagement and conversion • Partner with Category Marketing to design culturally authentic activations • Experiment with new approaches and iterate quickly based on performance and feedback Cross-Functional Leadership • Work closely with Account and Partnerships Managers to scale seller acquisition and support • Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers • Provide clear, actionable insights from the market to influence roadmap prioritization Build the Playbook • Document learnings, frameworks, and best practices that can be reused across future categories • Help define what “great” looks like for category ownership at StockX • Support hiring and onboarding as the apparel category team grows About you: • Deeply embedded in second-hand fashion & apparel culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem • 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in apparel, streetwear, fashi

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