Category Manager - Sneakers

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About the role

Help empower our global customers to connect to culture through their passions. Why you’ll love this role: StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Sneakers are foundational to StockX — not just as a category, but as a culture, an economy, and a global community. We are expanding how sneaker culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the sneaker market — they live inside it. The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV. You will act as: • The internal authority on the primary and secondary sneaker ecosystem • The external face of StockX to sneaker sellers, creators, and community leaders • The architect of the sneaker go-to-market / growth playbook for this new initiative This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to sneakers within this initiative. As the category scales, you will grow into a leader overseeing a broader sneaker portfolio and team. What You’ll Do: Own the Sneakers Category End-to-End • Define and execute the growth strategy for sneakers within the platform • Own category-level performance across supply, engagement, and revenue • Establish quarterly goals, leading indicators, and operating rhythms Be the Market & Culture Expert • Maintain deep, current knowledge of sneaker culture, including: • Key sellers, creators, collectors, and resellers • Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.) • Drops, releases, brand dynamics, and cultural moments • Pricing dynamics, liquidity, and resale economics • Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions Supply & Creator Acquisition • Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators • Personally recruit and onboard flagship sellers who set the tone for the platform • Develop seller strategies that balance credibility, storytelling, and commerce Commerce Strategy & Category Moments • Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion • Partner with Category Marketing to design culturally authentic activations • Experiment with new approaches and iterate quickly based on performance and feedback Cross-Functional Leadership • Work closely with Account & Partnerships Managers to scale seller acquisition and support • Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers • Provide clear, actionable insights from the market to influence roadmap prioritization Build the Playbook • Document learnings, frameworks, and best practices that can be reused across future categories • Help define what “great” looks like for category ownership at StockX • Support hiring and onboarding as the sneaker category team grows About you: • Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem • 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems • Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt • Strong r

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