Product Marketing Manager

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: • TIME 100 Most Influential Companies (2023, 2026) • Fortune Change the World (2024) • CNBC Disruptor 50 List (2022, 2023, 2024) • Fortune Best Workplaces for Millennials (2024) • Fortune Best Workplaces in Health Care (2024) • Fast Company Most Innovative Companies (2020, 2023) • Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) About the Role: Maven is looking for an experienced Product Marketing Manager to join Maven’s GTM Narrative Team. In this role, you will help drive the company’s future growth path, informing prioritization of new markets and executing on the GTM vision, helping Maven deliver high quality health care in new ways (fertility, maternity, parenting, and pediatrics). In this role you will help define and execute the strategy Maven’s key market segments and channels. You will lead the development of our sales playbooks for new and existing sales verticals. As part of the Product Marketing team, you will collaborate with the Sales and Demand Generation teams to build targeted campaigns, craft impactful sales content, and co-develop engaging enablement content that educates and expands access to high quality health care. What You’ll Do: • Partner with Product Management to validate future product and feature concepts through customer interviews, research and analysis of user data, and convey net new features and functionality needs to effectively sell Maven’s solution into key markets and audiences. • Lead product launches end-to-end — positioning, messaging, launch assets, tiering, and cross-functional coordination with Product, Clinical, Sales, and other Marketing teams • Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and other customer-facing materials • Build and maintain payer-, employer-, and partner-facing collateral that supports commercial conversations across prospects and existing clients • Lead enablement sessions for our Sales Team and our entire Go-to-Market Team on new marketing and sales materials. • Support RFP and proposal processes by contributing messaging, content, and subject matter expertise across product lines • Serve as a primary point of contact for ad hoc sales deal support, and occasional renewal/QBR support • Contribute to evolving Maven's core narrative and messaging, including supporting message-testing initiatives • Evangelize our solutions at conferences, trade shows, to analysts, prospective cus