Ecosystem Marketing Lead

Headquarters: Remote - US This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers. What You Will Do • Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations. • Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market. • Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners. • Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning. • Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement. • Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments. • Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value. • Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs. • Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces. • Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners. • Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering. • Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans. What You Will Bring to the Table • 5+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role. • Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation. • Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs. • Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams. • A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution. • Clear written and verbal communication skills, including the ability to influence without direct authority. • A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment. • Comfort representing Lattice with senior partner contacts and in external settings. • Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus. What success looks like Success in this role will be measured through the following outcomes: • Partner-sourced and partner-influenced pipeline is measured consistently with Commercial Partnerships and shows meaningful contribution. • Strategic partners have clear joint GTM plans and a regular cadence of high-quality launches, campaigns, and field activations. • Lattice has a more visible, accurate presence in relevant partner marketplaces and third-party ecosystem channels. • Partner commercial t