Jobs / United States / Adobe INC
Principal Product Marketing Manager, Photoshop
Adobe INC · 🇺🇸 4 Locations
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 1,036 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 221 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Adobe INC paid sponsored hires in similar roles31 certified filings for “Product Manager” (Market Research Analysts and Marketing Specialists) in CA: $107k–$185k, median $146k. Most were filed at wage level II (43%) — 2 lottery entries, ≈31% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — Adobe INC
The US Department of Labor certified 1,036 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 221 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Adobe INC →
About the role
As a Principal Product Marketing Manager on the Photoshop Product Marketing team, you'll play a meaningfu l role in transform ing the flagship product underpinning the Creative Cloud business –Photoshop – and deepening adoption in a new era of AI - powered growth . You’ll help shape how Firefly and AI come together with Photoshop to e mpower graphic designers, video editors, photographers, and other professional creatives to create unique, standout content. This role will sit on the Product Marketing team leading global, c usto mer-facing product and feature releases, as well as initiatives from awareness to engagement . Scope will span from gathering and synthesizing early customer research and insights , to inform ing the product roadmap as Ph otoshop tr ansforms for the AI era , and optimizing use cases , creative , and messaging for scaled outbound marketing to drive business growth . What You’ll Do • Strategic Planning: Set clear goals for product marketing releases and initiatives, aligning with Adobe's strategic goals, and communicate strategy and plans effectively to team members and collaborators. • Market Analysis: Conduct market research to identify trends, customer needs, and the competitive landscape, using data and insights to inform a comprehensive marketing strategy. • Product Positioning & Messaging: Define and communicate an enduring and unique value prop for how Photoshop and Firefly work together as part of the Creative Cloud portfolio. T ranslat e technical capabilities into compelling, consistent messaging that resonates across channels, audiences, and Creative Cloud. • Go-to-Market Execution: Lead the go-to-market process for new product launches, including messaging, positioning, informing pricing, and promotional activities. • Driving Value & Performance: Develop and implement marketing campaigns that drive measurable value, using data and analytics to optimize performance against business objectives. • Customer Journey: Map and analyze the customer journey to identify key touchpoints and difficulties, and develop strategies to enhance the overall experience and satisfaction. • Influencing Senior Leadership: Present strategies, plans, and results to senior leadership to inform decision-making, acting as a key cross-functional partner to ensure seamless collaboration on marketing initiatives. What You’ll Need to Succe ed • Passion for new technologies , creative image-editing products, and the creative industry. Hands-on experience with Photoshop or any digital imaging tools and the GenAI landscape is preferred. • A distinctive track record of launching technically complex products, leading cross-functional teams, and mentoring junior team members • Ability to thrive in ambiguity and rapidly evolving, matrixed environments, with a bias for action and problem solving • Exceptional written and verbal communication skills — the ability to distill complex ideas into digestible content and confidently influence executives, peers, and key decision makers • Data-driven and insight-led approach , with genuine customer curiosity — you dig into research, talk directly with users, and have the courage to challenge plan s based on new information • Alignment with Adobe Core Values and commitment to getting results through collaboration and innovation, with the ability to collaborate and influence across the organization Requirements • 10+ years of experience in product marketing, marketing, or a related field • BA/BS degree in Marketing, Business or a related degree is preferred OR 10+ years of experience OR eq