Vice President, Paid Media

ABOUT ORCHESTRA Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communications professionals, and Versus Media Group , a strategy-first political media team. Learn more at www.orchestraco.com . People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow. ABOUT THIS ROLE Orchestra is seeking a Vice President, Paid Media to join our growing Paid Media team. This senior leadership role will help shape and deliver integrated, audience-first paid media strategies for clients across Orchestra’s portfolio, spanning consumer & lifestyle, B2B and technology, nonprofit & philanthropy, higher education, arts & culture, sports, real estate, and public affairs and advocacy. The Vice President will serve as a senior strategic partner to clients and internal teams, overseeing sophisticated paid media engagements from strategy and planning through activation, optimization, measurement and reporting. You will translate client business and communications objectives into thoughtful, channel-agnostic media strategies designed to reach the right audiences and drive measurable impact. This role will also play an important leadership role within Orchestra’s growing Paid Media practice. Working closely with the Head of Paid Media, you will help lead and develop team members, establish best practices, ensure consistently high-quality work across accounts, and contribute to the continued evolution and growth of Orchestra’s paid media capabilities. The ideal candidate combines deep paid media expertise with strong client leadership, people management and an entrepreneurial mindset. You are equally comfortable advising senior clients, developing an integrated media strategy, mentoring team members, troubleshooting a campaign challenge, and identifying opportunities to grow an existing client relationship. Role location: This role is hybrid, three-times per week based in our New York, NY, Boston, MA, or Washington, D.C. offices. We will also consider remote candidates. (east coast hours) ACCOUNTABILITIES & QUALIFICATIONS As a Vice President, Paid Media, you will: • Lead paid media strategy across multiple client accounts, overseeing end-to-end, multi-channel campaigns across a diverse range of industries, audiences and objectives. • Develop audience-first, channel-agnostic paid media strategies, translating client business and communications goals into media approaches, channel recommendations, investment strategies and measurable KPIs. • Serve as a senior paid media counselor to clients and internal account leaders, confidently presenting recommendations, performance insights and proactive opportunities. • Oversee integrated media planning across channels including paid social, paid search, program