Sr Manager, Marketing Systems & Web Operations

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. Position Overview We are seeking a highly technical, business-minded Senior Manager of Marketing Systems & Web Operations to serve as the structural backbone of our technology infrastructure and digital storefront. In this hybrid leadership role, you will be responsible for running, integrating, and optimizing our commercial platforms to support a multi-channel B2B commercial model encompassing Channel Sales, Vertical Sales, and Product Business Lines. The ideal candidate looks beyond simple tools administration; you understand the core mechanics of B2B revenue engines—how buying groups operate, how multi-layered account lifecycles are managed, and how technical infrastructure directly accelerates sales pipelines. Your primary mandate is to architect a resilient, highly automated marketing technology ecosystem that directly improves pipeline velocity, eliminates integration friction, and removes "single points of failure" across our technical footprint. Intended Business Outcomes & Key Results Success in this role will be measured by your ability to drive tangible business performance, including: • Airtight Routing Accuracy: Zero-latency lead-to-account mapping and programmatic routing that accelerates lead time-to-SDR for high-intent accounts. • Enhanced Data Quality: Clean, enriched, and standardized contact and account profiles that give the commercial organization a unified view of target buying groups. • Minimized Integration Friction: A highly resilient sync engine with significantly reduced integration failure rates, background data backlogs, and sync dropouts. • Maximized Platform Utilization: Eliminating technical debt by extracting full value out of our existing software investments before sourcing new vendors. • Agile Campaign Deployment: Streamlining the content and data ingestion supply chain so our execution teams can deploy fast, responsive multi-channel campaigns. Core Disciplines & Strategic Priorities 1. MarTech Architecture & Operations • Technical Administration: Serve as the primary technical administrator for our core marketing automation and CRM infrastructure. Own the data synchronization loop, field mapping, and execution canvas between Oracle Eloqua and Salesforce CRM, ensuring absolute database health and integration stability. • Ecosystem Governance: Oversee the data pipelines connecting adjacent commercial tools (Sales Engagement, Content Experience, and Event Management platforms) into the core database. • Operational Resiliency & De-Risking: Build a sustainable operating model that reduces key-person dependency. You are directly accountable for creating and maintaining comprehensive architecture diagrams, standard operating procedures (SOPs), clear data dictionaries, and cross-training frameworks t