Senior Manager, Marketing Operations & AI Enablement

Who We Are: Exiger is the AI partner for supply chain and procurement automation. Its centralized 1EXIGER.AI platform allows organizations to manage their entire operating network, from parts to suppliers, regulators, and customers, through an autonomous agentic workforce that learns, adapts, and augments with every decision. The AI-native platform, combined with the largest supply chain knowledge asset, empowers 550+ global customers, including 150 Fortune 500 and 80+ government and defense industrial organizations, to act first. Exiger is FedRAMP® authorized and a 2x Leader in Gartner® Magic Quadrant™ for Supplier Risk Management. Senior Manager, Marketing Operations & AI Enablement Location: McLean, VA or Richmond, VA Work Environment: Hybrid The Opportunity The Senior Manager, Marketing Operations & AI Enablement will independently lead day-to-day marketing operations across campaign execution, email marketing, automation, lead management, reporting, and AI-enabled workflow improvement. This role owns the ongoing operation, optimization, troubleshooting, and continuous improvement of the marketing systems, processes, and programs that help marketing run efficiently, improve performance, and scale execution. The ideal candidate is a curious, technically skilled operator who can identify opportunities to improve how work gets done, optimize existing processes, and apply AI and automation in practical, measurable ways. This role will play a key part in improving marketing efficiency, strengthening email and campaign performance, and helping the team adopt smarter, more scalable ways of working. What You Will Do Marketing Operations Execution • Manage day-to-day marketing operations across campaign workflows, lead routing, SLA alignment, data quality, and reporting. • Support the execution and continuous improvement of processes that keep marketing programs running smoothly and efficiently. • Help maintain consistent workflows, standards, and documentation across campaign and operational activities. Email Marketing and Lifecycle Optimization • Own and improve email marketing operations, including audience segmentation, testing, personalization, send optimization, performance analysis, and workflow automation. • Support the development and optimization of nurture and lifecycle programs that improve targeting, engagement, and conversion. • Apply testing and data analysis to improve email strategy and execution over time. • Ensure email programs follow applicable consent, and privacy regulations and are in line with brand standards. AI Enablement and Process Improvement • Identify opportunities to improve existing marketing processes through AI, automation, and smarter workflow design. • Design, build, and refine AI-assisted workflows for campaign intake, email production, segmentation, QA, lead management, reporting, and post-campaign analysis. • Support the rollout of AI-enabled ways of working by turning team priorities into practical, repeatable processes. • Test new tools and approaches where they can improve speed, quality, consistency, or performance. Automation, Lead Management, and Reporting • Manage and optimize marketing automation processes, including lead scoring/routing, form strategy, nurture flows, attribution support, and the AI SDR program. • Maintain dashboards and reporting that track funnel performance, email effectiveness, campaign performance, process efficiency, and workflow improvements. • Help ensure marketing data is accurate, actionable, and aligned to reporting needs across teams. • Identify bottlenecks in campaign, email, and content operations and recommend improvements to reduce manual effort and increase throughput. Cross-Functional Support and Enablement • Partner with Re