Global Markets Lead - Global Buyer CRM

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the Team & Role The Global CRM team powers personalised, data-led engagement across email, push notifications, and in-product messaging—contributing approximately 10% of total eBay revenue. As the Senior Manager, Global Markets – Global Buyer CRM, you will drive cross-functional strategy, establish governance across complex organisational structures, set direction across multiple concurrent global workstreams, and own the strategic vision for how we understand, prioritise, and activate buyers across our most critical international markets and business lines, including Buyer, C2C, Shipping, Incentives, and Financial Services. Operating at the centre of CRM’s AI transformation, you will establish the operational rhythm for how Global Markets CRM operates, learns, and scales. This is a senior leadership role designed for an enterprise strategist who proactively identifies and prioritises key opportunities, exercises sound executive judgment, navigates ambiguity across global organisations, and builds scalable systems to set the quality bar for strategy, communications, and content. • Strategic Vision & Multi-Workstream Direction: Drive overall strategic direction for broader enterprise programmes, establishing evidence-based CRM strategies, learning agendas, and market prioritisation frameworks to solve high-value customer problems. • AI Engine & Content Strategy: Shape scalable, modular content systems, metadata, and decisioning inputs to power eBay’s next-generation AI CRM engine. • Cross-Market Scaling: Build cross-regional alignment to rapidly scale, adapt, and refine winning engagement strategies and performance insights globally. • Executive & XFN Partnership: Work in close coordination with the organisation's top leadership, Regional Market Leads, Product, Commercial, AI Transformation, Analytics, and Creative teams to define unified, hyper-personalised customer experiences. What You Will Accomplish Strategic Leadership, Governance & Organizational Excellence • Own Cross-Market Strategy: Define and lead evidence-based CRM strategies, target customer segments, and regional learning agendas across key global markets. • Drive Insight-Led Governance: Replace reactive campaign planning with data-backed frameworks and change leadership, grounding organisational decisions in customer behaviour, commercial context, and clear hypotheses. • Deliver Growth Outcomes: Own performance metrics across key markets, continuously identifying what strategies to scale, adapt, or discontinue. AI Transformation & Scalable Content • Build AI CRM Strategy: Partner with AI Innovation, Product, and Analytics teams to define the decisioning inputs, metadata, and modular content required to power eBay’s AI Engine. • Champion AI Adoption: Lead by example in leveraging AI-powered tools to iterate and optimise high-quality CRM content at speed and scale. Cross-Functional Leadership & Performance • Executive Support & Strategic Alignment: Build trusted partnerships with executive leadership, serving as the senior CRM partner and primary point of co