Associate Digital Strategist, Digital

Job Title Associate Digital Strategist Who We Are At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation and AI, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe our Only the Bold ethos will make a lasting impact and change. We now have an opportunity for an Associate Digital Strategist to join our growing team and help drive social engagement, community insight, social listening and creative ideation, to help our Google brands show up in culture with relevance and resonance. About The Role This is the role for someone who’s extremely online in the best way . You’ve got a feel for what’s trending on TikTok or Instagram before it’s in a deck, you understand the nuance of brand tone in the comments section, and you know how to respect the “silence brand” boundary. As an Associate Digital Strategist , you’ll be at the center of the conversation: monitoring social media, commenting, and surfacing insights that shape how our clients connect with their online communities. You’ll collaborate with designers, strategists, and client leads to bring bold social ideas to life, and learn what it takes to build brands in the fast-moving world of digital culture. What You’ll Do Be the Voice of the Brand • Own daily community management on TikTok—identifying opportunities to comment on others’ posts and responding to comments on our own • Monitor brand and industry conversations manually and using tools like Brandwatch and Talkwalker • Quickly draft and post comments aligned with established brand guidelines • Spot and flag potential issues early, and respond per our established protocols • Attend live events or in-office event management rooms to support real-time coverage and engagement • Maintain trackers to log community engagements, responses, and opportunities surfaced Project Manage Like a Pro • Drive small-scale projects independently, for example, partnering with external orgs or collaborators to get content live • Work closely with a team that includes a Project Manager and Account Manager to keep things moving smoothly - experience in Monday.com is a plus • Coordinate real-time content moments quickly and creatively • Anticipate needs and bring ideas that achieve client objectives Work Closely with Clients • Join client meetings to listen in on any social listening / community management / social publishing needs or shifts, as well as sharing social insights and trends in real time • Review meeting agendas and recaps that keep everyone aligned • Provide thoughtful perspectives and platform-informed recommendations live and via email • Proactively respond to our client emails for the workstreams you manage • Collaborate with clients and partners on content that authentically features the brand Collaborate and Plan Across Teams • Publish content, maintain content calendars, and keep cross-functional teams up to date • Comfortable with reporting and publishing tools (we use Sprinklr) to execute content calendars • Track performance and share learnings to inform future work • Help translate social trends, tone shifts, and memes into actionable content ideas for weekly trendspotting recommendations Create Content • Develop clever posts when speed or real