Senior Business Strategy & Growth Manager - OKX SG

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About the role

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. About the Opportunity As a key digital asset hub, Singapore is an integral part of our global strategy. Licensed by the MAS, OKX SG is focused on providing Singapore users with a secure and user-friendly platform for trading digital assets. Our mission is to become the leading exchange in Singapore, offering seamless and efficient trading experiences to our clients and partners. • We are seeking a Senior Business Strategy & Growth Manager to help solve some of the Singapore business's most important and ambiguous growth problems. • This is not a traditional strategy role where the work ends with a recommendation, nor an operations role where established playbooks already exist. You will be given problems where the answer — and sometimes even the path to finding it — is unclear. • You might be asked to determine how we acquire a new high-value customer segment, redesign the end-to-end sales lifecycle, understand why customers are not adopting a product, or test a completely new growth channel. You will be expected to figure out what data matters, develop hypotheses, design the solution, and personally drive implementation until we know whether it works. • The environment is closer to a startup within a global company: high autonomy, significant resources to leverage, but few predefined answers. We are looking for someone who enjoys creating structure from ambiguity, challenges conventional approaches, and is equally comfortable thinking at a strategic level and getting into the operational details required to make something work. What You’ll Be Doing • Solve Ambiguous Growth Problems • Take loosely defined commercial problems, determine the right questions to ask and data to analyse, and develop clear hypotheses and recommendations grounded in evidence. • Identify and size new growth opportunities across customer segments, acquisition channels, product adoption and monetisation, translating insights into experiments and executable business plans. • Design and test new approaches quickly, using results to decide whether to iterate, scale or stop rather than relying on established playbooks. • Build & Optimise Commercial Engines • Design and continuously improve end-to-end sales and customer lifecycles, from segmentation and lead prioritisation through outreach, conversion, activation and ongoing engagement. • Work closely with Relationship Managers and Commercial teams to identify funnel leakage, improve coverage and outreach models, develop practical sales enablement tools, and increase conversion and customer value. • Build the data, metrics and operating mechanisms required to understand what is working, diagnose problems and systematically improve commercial performance. • Drive Product Adoption & Customer Growth • Identify why different customer segments adopt (or fail to adopt) OKX products, combining behavioural data, customer insights and market intelligen

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