B2B Marketing Manager, Content & Social

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale. Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. The Role Square is looking for a B2B Marketing Manager to help build our always-on content engine for our B2B audience. This role sits on the Integrated Marketing team and will focus on content programs with sellers that increase Square’s relevance across priority industries, verticals, and category conversations. You’ll help shape how Square tells its stories across social-first formats, thought leadership, customer storytelling, product narratives, partner moments, and industry content. You’ll work closely with Brand, Partner Marketing, Creative, Communications, Sales, Social, and other cross-functional teams to develop content that supports Square’s B2B marketing priorities. This role is a good fit for someone who can take inputs from customers, sales, product marketing, and industry conversations and turn them into clear content concepts, formats, and campaigns. We’re looking for someone who can connect the dots across business priorities, audience insights, and content opportunities, then help bring those ideas to market through clear briefs, strong production workflows, and thoughtful use of AI tools. You Will • Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments. • Execute social-first content formats and original content franchises for co-marketing programs with sellers • Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life. • Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories. • Develop thought leadership content that helps Square participate in timely industry and business conversations. • Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats. • Translate business priorities into clear content concepts, briefs, series, and distribution plans. • Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning. • Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment. • Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery. • Work with internal creati