Senior Digital Paid Ad Manager

Get to Know Us Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.  We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.   What You’ll Do We are seeking a Senior Digital Paid Ads Manager to own the strategy, execution, and optimization of Horizon3.ai http://Horizon3.ai’s paid digital advertising programs. This is a senior individual-contributor role responsible for turning audience intelligence, account priorities, campaign strategy, and creative direction into measurable pipeline and revenue impact. You will lead paid media across channels such as LinkedIn, search, display, retargeting, programmatic, and account-based advertising platforms. You will build campaigns that reach the right accounts and buying groups with the right message at the right stage of the journey, while creating the measurement discipline required to understand what is working and where to invest next. You will report to the Director, Digital Marketing and work closely with Demand Generation, ABM, Field Marketing, Product Marketing, Content, Marketing Operations, Sales, SDRs, and regional teams. You will serve as the senior operator for paid advertising—bringing strategic judgment, hands-on execution, rigorous testing, and clear performance reporting to a fast-growing marketing organization. This is not a campaign trafficking role. It is a strategic and analytical role that combines paid media expertise, audience and account planning, creative experimentation, marketing technology fluency, and pipeline accountability. WHAT YOU’LL DO PAID MEDIA STRATEGY AND PLANNING - Own the paid digital advertising strategy across assigned segments, audiences, regions, products, and funnel stages. - Translate business, pipeline, and go-to-market priorities into paid media plans with clear audiences, investment levels, channel mix, messaging, offers, timing, and success metrics. - Build integrated paid media strategies across awareness, demand creation, account engagement, opportunity acceleration, and customer or expansion motions. - Recommend channel and budget allocation based on account opportunity, audience quality, intent, conversion, pipeline contribution, and efficiency. - Partner with the Director, Digital Marketing to establish paid media priorities, planning cadences, forecasts, and performance expectations. - Create scalable campaign frameworks that can be adapted across industries, segments, regions, and buying groups. ACCOUNT-BASED AND AUDIENCE STRATEGY - Partner with ABM, Sales, SDR, and Demand Generation leaders to define and prioritize target accounts and buying groups for paid activation. - Build one-to-one, one-to-few, and one-to-many paid plays based on account tier, segment