Director of Product Growth & Digital Marketing

Salary Range: $150-175k + Equity Eligibility Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE. Location: Remote in the continental US, with 25% nationwide travel Reports to: SVP, Strategy Who You Are We are looking for a highly analytical Growth Leader who bridges the gap between digital performance marketing and product-led growth. You feel completely at home digging into web and app analytics, running A/B tests, and working directly with software engineers to shape product features. If you have a proven track record of using behavioral marketing to build digital funnels that drive physical foot traffic and real-world revenue, we’re looking for you. Your Mission Transform Playbook ’s digital platform into a high-converting revenue engine that drives real-world, in-person utilization across two distinct audiences. You will own the digital-to-physical conversion path, architecting pre-login acquisition funnels to capture external demand, while simultaneously partnering with our Product team to build in-app mechanics that engage and monetize our audiences. You will also architect the centralized creative workflows, automation, and AI pipelines that allow these marketing engines to be spun up instantly at new properties with minimal operational lift. The Two Audiences You Will Own: • The Public: External consumers and corporate groups. You need to capture their intent before they ever log in or download an app. You will use SEO, paid ads, and high-converting web infrastructure to drive discovery and direct bookings for our physical spaces (boardrooms, event halls, outdoor spaces) and public programming (ticketed events). • Tenants: The employee population working for the companies inside our buildings. You will determine the mix of physical, experiential, and digital channels needed to capture their attention and drive initial registration. Because every building is different, you must ensure these acquisition strategies are highly targeted to fit the unique demographics, psychographics, and corporate cultures of the companies inside it. Once registered, you will define the in-app product mechanics, UI/UX booking flows, and automated lifecycle campaigns necessary to influence their daily behavior and turn this ecosystem into active users of our amenities, fitness centers, bookable spaces, and daily services. Outcomes You’ll Deliver: • Build the Analytics Infrastructure: You will define the event schema, set up the tracking architecture, and establish exactly what metrics need to be measured to understand and influence user behavior. • Optimize Digital Funnels: Map exactly where we are losing users across all service lines and build an immediate testing roadmap to fix conversion drop-offs. • Capture the Captive Audience: Figure out how to get building tenants registered. You will design offline-to-online acquisition loops tailored to the specific demographic and psychographic makeup of a building's companies. • Drive In-App Monetization: Design automated, behavioral lifecycle campaigns (email, push, retargeting) that get users to sign up for memberships and book spaces, services, and events, leveraging predictive analytics to identify and retain users. • Guide the Product Roadmap: Work closely with engineers to build features that drive utilization. This includes developing logged-out discovery paths, smart recommendations, frictionless checkout flows, and seamless upsells. • Architect Public Acquisition: Launch targeted paid campaigns and build un-gated landing pages. Capture external web traffic and convert it into qualified leads, physical space tours, and direct bookings. • Command Visual Excellence & Content Workflows: Ensure