Senior Advisor, Marketing

Union: Non-Union Number of vacancies:   1 New or Replacement Position: Replacement Site:   Toronto General Hospital Department:  Communications & Brand Strategy Reports to:  Manager, Marketing & Brand Experience Salary Range:   $93,271-$118,920; with the ability to progress to a maximum of $139,906 with demonstrated experience and proficiency. To ensure fair and equitable pay at UHN, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the role. Hours: 37.5 hours per week Shifts: Days Status: Permanent Full-Time Closing Date:  2 weeks Position Summary  The Senior Advisor, Marketing is a senior marketing professional who advances University Health Network's (UHN) brand, reputation, and organizational priorities through data-driven marketing, digital communications, campaign planning, performance measurement, and audience engagement strategies.  Reporting to the Manager, Marketing and Brand Experience, this role brings a marketing lens to communications initiatives across UHN. Working cross-functionally, the Senior Advisor ensures that activities are audience-centered, measurable, and aligned with organizational goals, and acts as a trusted strategic advisor to Communications and Brand Strategy (CaBS) colleagues and stakeholders across the department — helping teams define objectives, identify target audiences, develop integrated marketing approaches, and measure outcomes.  The role supports enterprise marketing analytics and reporting, contributes to digital marketing and campaign performance, manages day-to-day website updates, and helps drive continuous optimization of communications, content, and engagement strategies. The Senior Advisor combines strong analytical capability with marketing expertise, balancing strategic thinking with hands-on execution in a fast-paced, complex healthcare environment.  This role helps ensure that UHN's communications and marketing activities are strategic, measurable, audience-focused, and continuously improving. As a senior individual contributor, the Senior Advisor, Marketing brings analytics, digital expertise, and marketing knowledge to bear across the department, working with autonomy to enable better decision-making, stronger engagement, and greater impact across UHN's digital and communications ecosystem.  The Senior Advisor works collaboratively across teams as a trusted strategic resource on marketing matters, complementing and supporting the leadership provided by the Manager, Marketing and Digital Communications.  Duties • Support Marketing Analytics, Reporting and Insights  • Support enterprise marketing reporting across digital channels, including websites, email, social media, content platforms, SharePoint, and other owned and earned channels.  • Contribute to the development and maintenance of performance measurement frameworks, dashboards, KPIs, and reporting processes that support organizational goals.  • Analyze quantitative and qualitative data to identify trends, opportunities, risks, and areas for improvement.  • Translate complex data into clear, actionable insights and recommendations for stakeholders and leadership.  • Promote a culture of evidence-based decision-making within Communications and Brand Strategy.  • Monitor industry benchmarks and emerging best practices to help improve performance measurement approaches.  • Present findings and recommendations to stakeholders in a clear and compelling manner. • Contribute to Integrated Marketing and Campaign Performance  • Support the planning, execution, and measurement of integrated marketing campaigns that advance UHN priorities, working across the department to optimize outcomes.  • Collaborate with communications, content, digital, design,