BI Specialist

DEPARTMENT: Business Insights, Performance (BIP), BPOS Reporting to BIP Lead JOB PURPOSE: • BI specialist supports commercial decision-making through business performance analysis, reporting and sales force effectiveness support.  • The role works closely with Sales, Marketing and Business Units to analyze commercial performance, maintain dashboards and reporting, and support key SFE activities such as customer segmentation and targeting, field performance monitoring, sales incentive analysis and territory-related analytics. • This role provides an opportunity to build strong capabilities in business analytics, commercial insights and sales force effectiveness within the pharmaceutical industry. ACCOUNTABILITIES: 1. Business Insight & Performance Analysis • Support regular and ad-hoc analysis of brand, market, customer, territory and field performance. • Analyze sales, market and customer data to identify key trends, performance gaps and business opportunities. • Support Business Units in translating business questions into structured analysis and actionable insights. • Prepare analytical outputs and materials for business reviews, performance discussions and decision-making. • Develop a strong understanding of key business drivers and proactively identify areas requiring further analysis. 2. Performance Reporting & Data Management • Maintain and update Power BI and Excel-based dashboards and performance reports. • Consolidate and validate data from multiple commercial data sources. • Conduct regular data quality checks and investigate inconsistencies between source data and reporting outputs. • Maintain consistent KPI definitions and calculation methodologies across reports. • Support automation and simplification of recurring reporting and analytical processes. 3. Sales Force Effectiveness • Support customer segmentation and targeting based on customer potential, business priorities and field insights. • Analyze field execution and effectiveness using KPIs such as target coverage, call activity, reach and frequency. • Support territory and customer-level analysis to identify opportunities for improving field effectiveness. • Prepare and validate target/customer lists and other data inputs required for field planning. • Maintain SFE dashboards and provide regular visibility of field performance to relevant stakeholders. 4. Sales Incentive & KPI Support • Support Sales Force Incentive (SFI) processes including data preparation, target-setting analysis, performance calculation and validation. • Perform quality checks to ensure accurate and consistent incentive calculations. • Monitor sales performance against agreed KPIs and provide relevant analysis. • Support analysis of incentive outcomes and performance trends. • Maintain calculation logic and supporting documentation in line with approved business rules. KNOWLEDGE, SKILLS & EXPERIENCE : • Bachelor’s degree in business related, Economics, Statistics, Data Analytics, Life Sciences or a related discipline. • 1–5 years of relevant experience in business analytics, commercial operations, sales operations, market research or a related area. • Pharmaceutical or healthcare industry experience is preferred • Strong proficiency in Microsoft Excel; experience with Power BI or similar BI tools is preferred. • Strong analytical and problem-solving skills with attention to detail. • Ability to work with large datasets and translate analytical findings into clear business messages. • Strong learning agility and interest in commercial analytics and sales force effectiveness. • Good communication and stakeholder coordination skills. • Business-level English communication skills for collaboration with regional/global stakeholders. • undefined Skills Busin