Sr. Growth Marketing Manager

At FourKites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the FourKites platform helps customers operate global supply chains that are efficient, agile and sustainable. Join a team of curious problem solvers that celebrates differences, leads with empathy and values inclusivity The Role We're looking for a Sr. Growth Marketing Manager to own and scale the programs that turn target accounts into qualified pipeline. This role owns demand generation end-to-end — email nurtures, paid media (Google Ads, LinkedIn Ads), content syndication, webinars, and organic social presence — while contributing to overall messaging strategy and brand direction. This is a high-ownership, execution-focused role for someone who's equally comfortable optimizing a paid search account, building a nurture sequence, and keeping our social channels sharp day to day. You’ll set demand gen campaign strategy and ensure it stays aligned with FourKites’ broader narrative by partnering across Marketing, Product, and Sales. What You'll Do Demand Generation Strategy & Campaigns • Lead the growth and pipeline strategy: design and execute an integrated plan across paid, content, social, and lifecycle programs, with the roadmap and budget to hit awareness, conversion, and pipeline targets. • Build and manage always-on and campaign-specific nurture programs including drip sequences, segmentation, and A/B testing, in coordination with sales development. • Own end-to-end execution for webinars tied to active demand gen campaigns (platform administration, promotion, registration, and follow-up). • Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement. Programs & Partnerships • Own content syndication, third-party promotions, and paid placements end-to-end — from vendor selection and contracting through asset delivery, lead handoff with marketing ops and SDRs, and performance tracking. • Build and maintain campaign planning templates and calendars that keep cross-functional stakeholders aligned on timing, assets, and channels. Paid Media & Search • Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages. • Own quarterly keyword planning — competitive gap analysis, tiered keyword strategy, and forecasting to inform budget conversations. • Maintain and refresh our ICP and target persona/title lists each half or after major launches, feeding both paid and account-based targeting. Social Media • Own day-to-day management of FourKites' social channels with agency support on execution: copywriting on 2-3 posts weekly, final QA on all posts and graphics, community moderation, and photo/asset sourcing. • Serve as the go-to resource for internal teams looking to get social content published, ensuring everything meets brand and voice standards. Cross-Functional Collaboration • Partner closely with the Director, Corporate Marketing on campaign strategy for nurture and webinar programs. • Partner with content, PR, and product marketing to align demand gen campaigns with major company moments (product launches, positioning shifts, analyst events). • Partner with marketing operations on analytics and reporting infrastructure — pipeline sourced/influenced, cost per opportunity, and channel-level ROI — so performance data is reliable and accessible across campaigns. • Own continuous improvement across all campaigns: regularly test, measure, and iterate on targeting, messaging, and spend allocation based on performance data, rather than tr